Six Key Priorities for Execution of Deliberate Innovation - Free Essay Example

Sample details Pages: 7 Words: 1989 Downloads: 6 Date added: 2017/06/26 Category Business Essay Type Narrative essay Level High school Did you like this example? INTRODUCTION Every business has its own priorities depending upon its size means whether it is a small scale business or a large scale business. The resources they have, made them realize what their strengths are and what are their weaknesses. Below are the six key priorities, I consider, for execution of the deliberate innovation for small scale business. (14 Most important Innovation factors, 2009) Project definition and Visioning: When we begin any project, we utilize the procedure of visioning to evaluating what we need accomplishment to look like and to get it going. Without visioning, ità ¢Ã¢â€š ¬Ã¢â€ž ¢s not difficult to be dragged around weights and issues, however with it we are lifted to a more positive vitality. An efficient visioning must be inspirational, deliberately sound, documented and effectively communicated It is very much important that it is very much clear from the beginning that what we are going to do, how it will change the things and what will be the final impact. Why we need visioning: A clear visioning is required. An image of the win of a plan or an assignment at a specific time in the future should be very clear. It is not strategic planning which tells us where to go. Visioning here actually is the real destination. A clear visioning is a vibrant explanation of what à ¢Ã¢â€š ¬Ã…“achievement or successà ¢Ã¢â€š ¬Ã‚  looks like and how it feels to us. It includes from the development of the product and its functions, product design, quality, functions, and its price and profit ratio to its marketing. Productà ¢Ã¢â€š ¬Ã¢â€ž ¢s technical specification and technological knowledge is also included. Vision further follows by problem solving techniques is a significant skill for business or personal life. Decision making is an integral part of problem solving which a leader or business man has to consider while visioning his goal. (Weinzweig, 2008) Don’t waste time! Our writers will create an original "Six Key Priorities for Execution of Deliberate Innovation" essay for you Create order Market Segmentation and Targeting: Market Segmentation includes gathering your different customers into portions that have basic needs or will react comparatively to a showcasing activity. Each one fragment will react to an alternate advertising blend methodology, with each one offering exchange development and benefit opportunities. Some diverse ways you can fragment your business incorporate has below; Demographics which concentrates on the qualities of the client. For instance age, sex, salary section, instruction, employment and social foundation. Psychographics which alludes to the client bunchs way of life. For instance, their social class, way of life, identity, presumptions, and disposition. Conduct which is focused around client conduct. For instance, online customers, strip mall clients, brand inclination and former buys. Land area, for example, landmass, nation, state, region, city or provincial that the client gathering dwells. Target Marketing includes breaking a business sector into portions and after that focusing your advertising only on those set portions those can be served by your product. The excellence of target market is that it makes the marketing cost and distribution of the product and/or other marketing process easy and less expensive. It gives a center to the majority of your marketing part. In short it is the selection of group of customers to tap and aim to market their product. The best way to choose the target market is: (Sales, 2013) Market drill: It is necessary to find out what people are looking for. What kind of features, advantages they are expecting from a product. It can be done by conducting survey. Once you have the knowledge of what is the need of the customer now you can serve them better and move to next stage of your product development. Who else can be benefitted from our product: For example if we are in a food industry and launching takeaway which segment of the population can be benefitted e.g. students, working professionals who donà ¢Ã¢â€š ¬Ã¢â€ž ¢t have time to cook and rely on takeaways. Positioning of the product: It is the showcasing movement and methodology of distinguishing a business opportunity, and creating an answer focused around statistical surveying, division and supporting information. Positioning may allude the position a business has decided to do their advertising and business destinations. Positioning identifies with methodology, in the particular or strategic improvement eliminates of convey a target to accomplish a business or associations objectives, for example, expanding deals volume, brand distinguishment, or reach in promoting. In very simple words, positioning of the product is the decision of selecting the best possible way to launch the product in the target market. (Kriss, 2011) Product positioning essentials: Positioning puts the most significant impact on a customers purchasing choice. Positioning makes a product a brand and makes a perception in the minds of customers. Individuals dont effectively or eagerly alter their opinions around an items perception. Positioning must first exhibit an items importance, utilizing supportable, sound, and verifiable terms Making the item less demanding to purchase through successful positioning makes the item simpler to offer. For example: The launch of Green tea in India by Tetley. Background of the example: India has black tea drinking population and the re-launch of Green tea was a big risk as earlier Tetley a British beverage company whom itself no one knows in India proved to be flopped. But the way they positioned the green tea this time was a successful venture. To make the tea a brand they joined with Indiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s one of the most loved company à ¢Ã¢â€š ¬Ã…“Tataà ¢Ã¢â€š ¬Ã‚  and launched the tea naming it à ¢Ã¢â€š ¬Ã…“Tataà ¢Ã¢â€š ¬Ã¢â€ž ¢s Tetley Green Teaà ¢Ã¢â€š ¬Ã‚ . Not only that to get more attention they took Bollywood actress Karina Kapoor as their brand ambassador. (Manve, 2014) Positioning further includes how we will market our product. Do we also hire a celebrity to launch our product as in our case we are small scale business and canà ¢Ã¢â€š ¬Ã¢â€ž ¢t afford it. So what else we can do. Either we will advertise on television, radio or both or put posters, banners around the city say at public places like bus stations. The decisions are very much significant because it is very important that people must know our product exists and soon going to be launched in the market. The best example we can see is the Appleà ¢Ã¢â€š ¬Ã¢â€ž ¢s iPhone. They are best in the style, by making people curious about their new launch and make them buy even before they launch their product by pre-orders and bookings. Pre- Development and feasibility: Idea itself cost nothing but an idea in action off course. It is very important to check that our project is feasible. Feasible here means project can be accomplished in the terms of its operations either internal or external, in the terms of its finance, in the terms of its legality or any other way that need to consider accomplishing it. Further it is important to see what clients are looking for. What they are expecting from the innovation. The expectation of the stakeholders and entrepreneur itself are very important and plays a pivotal part in the success of the project. The entrepreneurial style of the entrepreneur, his determination, his own and his team commitment, creativity need to consider and prioritize. It can be further checked by looking in the past, if the same kind of plan or project anyone else has taken and executed. If yes, we can do a case study and best way is to answer the following questions by our own. Questions are; When and where it was taken and executed? What was the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s strength and weakness? What marketing strategies did they follow? Were they successful? Were they achieved what they actually wanted to achieve? What were the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s reactions? Did they welcome the product? It is very important to learn from the past and anticipate in future. Competitors and Innovation: There is no other thought that competition results in innovation. Today is stiff competitive world. This increment in general collection and more centered achievement will make it more worrying for organizations of all sizes to hold clients who can change their suppliers with the click of a mouse. Its a combat of observation, center, and promoting. Entrepreneurs who expert these components and give an incredible client experience will win the deal. To make a customer happy and satisfied is no doubt is the every companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s goal but competition cannot be ignored at any point. Everyone is in the race to capture the market by their product portfolio. Products come and go depend upon the customer taste and respond to them and businesses continuously make changes to their existing product or come up with new products to retain the customers. We have oodles of examples of competition in the field of innovation. Letà ¢Ã¢â€š ¬Ã¢â€ž ¢s talk about Apple and Samsung: à ¢Ã¢â€š ¬Ã…“The 2 Horse Smart phone raceà ¢Ã¢â€š ¬Ã‚  (Ramstad, 2012) Both the companies are facing cut throat completion from each other and known as war of technology giants. How these companies are continuously launching their new smart phones one after another with added features and new functions to tap the market. The latest innovative war is going between the recently launched Appleà ¢Ã¢â€š ¬Ã¢â€ž ¢s iPhone 6 and Samsung Galaxy S5. (Eadicicco, 2014) Culture: No matter how much efforts or cost you are putting in your innovation. No matter how superior the quality of your products. No matter how much different and multiple uses, features your product have. No matter, how much cost effective it is. If it is simply does not suits the culture of your market. It is also very much important to consider the culture while prioritizing your innovation drivers. Example: Failure of KFC in India before of cultural barriers Background: Everyone knows Kentucky Fried Chicken (KFC). No doubt they have professionals with them. They have huge investment, strong strategies, business planning but what happened, why still they failed in India, was only and only the cultural factors. The very first Kentucky Fried Chicken (KFC) store was opened in Bangalore in the mid-1990s. The people were not aware of globalization. The very first hurdle was the locals protested about the brands itself and about the company to be a transnational origins. At the initial stage it was only the KFCs background which seems too foreign to the locals but the food itself. The chicken and the packaging they offered were too unfamiliar/foreign for Indian flavor. And unfortunately, in just few years, Yum brand has to close all of its KFC restaurants in India. They did not re-enter in the marked with their brand until 2004. The company has to be very conscious about th e culture of the locals and has to be market-savvy. After the research, they re-launched the brand but this time, they came up with a vegetarian menu that comprise of rice food, wraps and side vegetarian dishes. Not only that, they came up with eggless mayonnaise and other sauces. Even their brand name or trade mark dishes were totally given a new and local flavor by giving them a name on Indian spices and Indian cooking recipes. REFERENCE 14 Most important Innovation factors. (2009, August 8). Retrieved from https://www.business-strategy-innovation.com/2009/08/14-most-important-innovation-factors.html Definition: How you differentiate your product or service from that of your competitors and then determine which market niche to fill. (n.d.). Retrieved from https://www.entrepreneur.com/encyclopedia/positioning Eadicicco, L. (2014, October 5). How The iPhone 6 Compares To Its Biggest Android Rival, Samsungs Galaxy S5. Retrieved from https://www.businessinsider.com.au/ipho ne-6-samsung-galaxy-s5-specs-comparison-2014-10 Egan, M. (2014, October 8). iPhone 6 vs Galaxy S5 comparison: great build, great performance, great camera. And thats both handsets. Retrieved from https://www.macworld.co.uk/review/iphone/iphone-6-vs-galaxy-s5-comparison-review-3575868/ Kriss. (2011, May 2). Developing and Marketing Products. Retrieved from https://krissmack.blogspot.co.nz/ Manve, V. (2014, January 21). Tata beverages re-launches Tetley green tea with Kareena Kapoor as ambassador. Retrieved from https://www.dnaindia.com/money/report-tata-beverages-re-launches-tetley-green-tea-with-kareena-kapoor-as-ambassador-1954706 Ramstad, E. (2012, April 24). Retrieved from https://online.wsj.com/news/articles/SB10001424052702303978104577362140799316460 Sales, G. (2013, July 24). How Identify Your Ecommerce Target Market. Retrieved from https://www.vpasp.com/blog/How-Identify-Your-Ecommerce-Target-Market/ Weinzweig, A. (2008, September). Why and how visioning wor ks. Retrieved from https://www.zingtrain.com/node/84

Autobiography Of My Childhood - 1423 Words

From an early age I loved to read. At just two years old I begged my mother to enroll me into school. I watched as my older sister meticulously picked out her school outfit each night in preparation for the next school day. At such a young age, I somehow knew that this thing called â€Å"school† was going to be something spectacular. My home was chaotic and reading became an escape and helped distract me from my unpleasant family dynamic. Beginning when I was 5 years old, I read novels, magazines, and newspapers. Adults often commented how odd it was to see a child under the age of 10 year’s old who enjoyed Time magazine, People and the daily newspaper. Reading the newspaper was where I first became familiar with comic strips. When my father†¦show more content†¦I did not know at the time that Superman was from a comic book. I enjoyed the excitement and fantasy the story line provided. One day while I was watching television at my aunt’s house, my older cousin Pasha walked in on my weekly routine of watching Superman on ABC. As usual I was sitting way too close to the television set and had just been scolded by my mother that I was going to go blind unless I sat back. Clearly annoyed I prayed there would be no more interruptions. I made sure not to make eye contact hoping to be left alone. During a commercial break, I pretended to fidget with my denim jean overall clasp just so Pasha wouldn’t talk to me. Next thing I knew Pasha very loudly exclaimed, â€Å"Are you really watching the fake version of Superman?† I proudly responded â€Å"I am watching Lois Clark: The New Adventures of Superman!† I thought for sure he would think I was so cool, but Pasha often times looked down on my music, clothing, and television choices. This was not a uncommon reaction from him. Pasha stood there with a look of disapproval and disappointment that I was used to and very loudly stated, â€Å"This show is not worthy of being ca lled Superman. It’s not the real Superman! † Pasha then gave me my first comic book lesson. This is where I learned about the classic comic book genre and how Lois Clark: The Adventures of Superman was based on the original DC Comic book Superman. I appreciated Pasha’s long talks about the classics. I learned toShow MoreRelatedAutobiography Of My Childhood861 Words   |  4 PagesOverland Park, Kansas I was born. I weighed 8 pounds 3 ounces and I was 20  ½ inches. The first people that came was my Grandma and Grandpa Bentley and my Uncle Ryan. Also my Grandpa and Grandma McNeely came. Everyone that came to visit me said I was really cute. At the Prince of Peace Catholic Church on May 22, 2005 I was baptized. My godparents are my Uncle Erik and Aunt Sandra. In 2008 my family and I moved to the house we currently live in now. When we moved into this house we actually got the paintRead MoreAutobiography Of My Childhood1346 Words   |  6 Pages I am 16 years old. My dog is a mix of Husky and Saint Bernard. My favorite flavor of cake is chocolate. I manage the wrestling team, and have since 6th grade. I own a Toyota T100. I have a 2 year old niece. I like roses. I want to go to college for business so I can own my own bakery. I have two brothers. My house looks like a log cabin on the outside, but it’s just a regular house on the inside. Though mint chocolate chip is my favorite flavor of ice cream, I love changing it up and getting differentRead MoreAutobiography Of My Childhood1140 Words   |  5 Pagescame to Licking Valley in the middle of kindergarten. I am the oldest out of three children and son of Ronald and Brandy Schneider. My father is a Highway State Patrol man. By the time a was 5 my parents separated. I haven t seen my biological mother since I was 12. My mother wasn’t the best parent you could have asked for, she had a problem drinking. Even though my parents separated I still have people who lo ve me and the best step mom you could ask for. I went to kindergarten when I was 6Read MoreAutobiography Of My Childhood1111 Words   |  5 Pagesfew inches. But one day, just for fun, my dad stood me up across the room from my mom. Walk to Mama,† he told me. Despite all expectations, I did. I got up and walked to Mama. I didn t even stumble. It wasn t that I couldn t walk, I just hadn t needed to. My mom carried me everywhere. It was a sign, albeit missed, of what was to come. I had also never spoken, not even baby babble. Many of my parents friends took this as proof that I was autistic. My parents, however, refused to believe themRead MoreAutobiography Of My Childhood1788 Words   |  8 Pagesthe personality of my youth, the proto-me, that would someday mold the adult that is conveying this cautionary tale. I was born in the North Eastern United States during the latter half of the 1970’s. The product of loving, if unadventurous parents. My earliest memory is of a kitchen sink; I recall, if I think about it hard enough, that my mother bathed me there as an infant. It may seem improbable to claim such a thing, but nevertheless, it is a memory. The surroundings of my home were a placeRead MoreAutobiography Sample610 Words   |  3 Pagesï » ¿Does the task of memoir writing puzzle you? It’s alright. This autobiography example for students is here to show you that memoir writing can be easy and even exciting. All you need to do is to scroll this page down and enjoy this amazing sample and the related, practical hints. A Lazy Student Autobiography Example An autobiography is a story of your own life. Even if you think you don’t have much to include in your memoir, you can still make it quite interesting. Bill Gates said: â€Å"I always chooseRead MorePersonal Commentary On The Lives Of People Different From Ourselves1454 Words   |  6 Pagesnot mean I can not understand them. Autobiographies allow for us to begin to understand a story and a perspective that is different from our own. In Ricardo Rodriguez’s, â€Å"Achievement of Desire† he uses his own personal narrative to explain the effects that family had on his life. I will never have those same experiences, but by reading his narrative I can begin to understand the way his family influenced him. I have had always had a very close relationship with my parents so it was very jarring whenRead MoreThe Age Of Enlightenment By Jean Jacques Rousseau Essay1324 Words   |  6 PagesIn Jean-Jacques Rousseau’s autobiography, Confessions, he presents a dramatic tell all of his life story. During the eighteenth century, the period, known as the Enlightenment, swept across Europe. Rousseau found himself in the middle of all of it. The Age of Enlightenment was a time when scholars took to science to explain human nature and the world around them. His autobiography reflects how instead of following this trend Rousseau established a kind of counterculture to the Enlightenment. He didn’tRead More Chinese Cinderella by Adeline Yen Mah1433 Words   |  6 PagesAs the world continues to evolve, there are various social issues that exist. Childhood neglect is problematic in society, especially in China. In Chinese Cinderella, Adeline Yen Mah exposes the severity of emotional abuse and neglect of children through her personal experiences. Literature addresses this topic through the interactions of the characters and the plot of the novel. She conveys her autobiography through antagonistic characterization and her writing style of point of view and tone. LiteraryRead MoreColored People, by Henry Louis Gates Jr.1745 Words   |  7 Pagesfocuses primarily on African-American issues, both from the past and the present, is undoubtedly Henry Louis Gates, Jr. Born in 1950 and raised in the small, middle-class, colored community of Piedmont, West Virginia, Gatess acclaimed 1995 autobiography, Colored People, brings readers to a place and time in America when both the racial boundaries and the definition of progress were changing weekly. Colored People, however, is not about race specifically. Rather, it is a story which chronicles

Clinical Leadership Innovation Action London-Myassignmenthelp.Com

Question: Discuss About The Clinical Leadership Innovation Action London? Answer: Introduction The aged sector plays a vital responsibility in the society. Demographic changes besides people ageing all over Australia have led to an inflated demand for the services of aged care with such demands expected to rise even higher in the future. This thus calls for a sustainable and reliable system that would be accommodative of the healthcare needs of the aged moving forward(Meagher, 2012). There is also a need for a system of care of the aged that is supportive to the aged Australians that are tuned and specialized to meet the standards of care as of when and where they are needed. These people as well have health and other socioeconomic needs that need to be met at a particular time. Contrary to the health needs of other people, the elderly require extra support due to their fragility and weakness. Still, the aged have complex medical needs due to their condition that not only makes them vulnerable but also increases such vulnerability to illnesses such as cancer, diabetes, heart attack, heart failures, high blood pressure besides other infections(Weiner, 2013). Due to such conditions and susceptibility, it is thus fundamentally important that the aged be provided with aged-care services. In Australia, aged care is a service provider that exclusively provides specialized care services to the elderly people. Among the range of services providers by this service provider in the country include nursing care, personal care, transport assistance, counselling, accommodation and home modifications. In Australia, the aged care services are classified into two including home-based aged care and residential aged care. Just as the name suggests, home-based care refers to the care services to the aged that are provided at the various homes of the aged persons. These care services are a preserve for only the aged people are still strong enough and hence can still living at home conveniently(Bernoth, 2017). While at home, such aged people are attended to by specialized care givers who have access to their homes and offer care-giving services should there need be. Among the services that home-based caregivers offer to the aged persons include dressing, bathing, counseling, cleaning, dressing of wounds and movement. On the other hand, residential aged care is institutions and facilities that are designated for and are accessible to the aged people in the society with the aim of offering support to such people. Aged people who are qualified are admitted and allowed to stay inside such facilities from which the enjoy shelter and protection. Those admitted into these facilities include the elderly who are too weak and thus unable to manage to be independent without being supported by other people. The need for residential aged care may arise in case the aged do not have people who may support and nurse them in their homes(Rupert Maclean, 2012). Residential aged care facilities have turned out to be the places of seeking refuges for the refuge for the aged people who either have been abandoned by the family members or require specialized care services from specialized care providers. Still, such facilities have been found to accommodate those with special needs and thus may need unlimited access to care services from specialized care providers. It is no doubt that residential aged care is better and offers higher quality services than home-based care(Pont Beatriz, 2010). While home-care services can be provided by any other care giver so long as the willingness exists, residential aged care is under the staff of well trained and specialized personnel that are suited to meet the various needs and support services required by the elderly. Such personnel provide among them real-time clinical, nursing, social and economic support to the aged depending on the area of specialization of each of the personnels skills. Background In the Australian context, people aged from 65 years are classified as old even though some of such people do not feel they are old yet hence not comfortable being referred to as aged. Going by the statistics as of 2016, 15% of the total population of Australia was falling in this category of the old representing quite a significant proportion of the population(Affairs, 2007). The high number of the aged among the Australian population forms the basis and thus the need for the Australian government to set aside enough capital finance that would be used in the provision of care services aimed at meeting the various needs of such people. The aged, just like any other citizens of Australia deserve quality services in the projects that are provided to them even by the government of the country. Similarly, not much would be achieved just by erecting facilities and state-of-art buildings for the aged people without putting in place proper management that can understand properly the care needs of the aged persons. An understanding of the care needs of the elderly by the management would ensure it hires only well trained and specialized employees that have an in-depth understanding and experience of handling the various care needs of the aged. Such employees should be having an elaborate understanding of the demographic group they are dealing with hence able to dispense only that which is expected of them. Motivating the employees forms a fundamental aspect of ensuring the delivery of high-quality services(Richard L. Hughes, 2011). The motivation of the staff through such strategies as attractive and commensurate remuneration packages, reasonable promotion and opportunities to serve in supportive environments would inspire in the employees a spirit of working and thus ensuring delivery of high-quality care services. Other strategies would include seeking the views and opinions of the staff members on various contentious issues that might be thorny to the facility. In so doing, the staff would feel they are part of the organization hence would do whatever is humanly possible within their capacity to deliver the best of the quality services. Scope An in-depth study of the various strategies that can be adopted for leadership development in the aged care service facilities and organizations to the performance appraisal and training for the aged care service providers forms the main purpose of this paper. With the high number of aged people in Australia, the demand for care services for the old people keeps on being on the rise day by day. This leads the ball in the court of the government or any other interested investors to provided offer operational and high tech aged care services that are equipped with ultra-modern facilities and high exceptional personnel to serve the interests of the aged(Braithwaite, 2007). Unfortunately, achieving such a standard remained more of ink on paper due to some factors. Among the factors, include inadequate housing for the provision of care service thereby leaving the aged at the dispensation of the siblings to perform the care services. Several complaints have been launched by the citizens to the government against the poor quality of care services that the government has been providing to the old population of the country. Most of the citizens leave the burden of the provision of services to the aged demographic group to the government hence do not take part in offering such services. It is to their expectations that the aged should receive the highest quality of care services following their right to care and protected by the government(Rupert Maclean, 2012). Complaints have been launched citing negligence, unhealthy interpersonal relations, no attention to the elderly and discrimination against ethnicity, racial parents' diversities and culture. It is noted that the performance of aged- care personnel can only be boosted and enhanced through offering training services to the employees. Following the dedicate and challenging nature of delivery of aged care services, the service requires the personnel to illustrate and have the highest levels of commitment, endurance and passion to effectively deliver. Handling the aged is in most cases a challenge to the doctors for it comes with numerous special needs that would culminate into the need of a lot of attention in comparison with the case of ordinary doctors(Meenan, 2015). Among these special needs that need to be understood by the caregiver include age-related changes for hearing, skin, respiratory system, vision, urinary tract, gastrointestinal system, cardiovascular system and musculoskeletal system. Going by ACFA report, it has not been a challenge attracting workers serving in the remote areas, but instead, the challenge remains to attract quality workers who are endowed with suitable qualifications, competence and experience. The challenges come in due to such factors as the compensation of such personnel. It is very expensive to acquire the services of highly trained and qualified personnel who are very competent. Bearing the cost involved in hiring such staff, the management of the facilities tend to shy away and try finding alternatives which are in most cases not to deliver with high levels of competence. Another challenge yet is the availability of such personnel. There is very fee highly trained, experienced and competent personnel specialized in offering care services to the aged. This leads to very high demands that at times knock out the residential aged facilities of an organization out due to competitive disadvantages. Such competitive disadvantages may include terms of service and contract between the employer and the employee. This leaves the management with limited options and instead to train its personnel right from the lowest level to the highest rank in the delivery of care services. The training is aimed at equipping the workforce with the necessary skills and knowhow on how to professionally and competently deliver on their duties. The employees that the management would need to give priority when offering the training include individual care employees and Enrolled Nurses to arm them with the necessary expertise that is required in managing the situations they would be serving in(Dean T. Jamison, 2016). Aims and objectives Training of the employees of the residential aged care facility would equip the facility personnel with information that is fundamental to the management of the facility. Scholars have given immense, and a lot of focus has been on themes such as challenges encountered by aged-care facilities, quality of services offered in aged care facilities and the modalities of motivating the employees(Braithwaite, 2007). Unfortunately, there exists a big knowledge gap in the responsibility skills required in the management to hold training besides performance appraisal of its employees. For this reason, the main objectives of training the personnel of the aged care facilities are: To inform the employees on the role of the management and its impact on the assessment of the performance of the workers To bring to the knowledge of the employees the effectiveness of the policies on assessment of performance and their application in the evaluation of the performance of the aged-care workers To equip workers with policies and modalities about care services to the aged To allow the workers have access to important performance appraisal donations and training offering in the improvement of the quality of services of aged-care in the society Data Sources The main sources of data for this research were secondary sources of data. These included articles, journals and publications that are related to residential aged care and aged care as a whole. Being a research task that required an understanding what has been happening previously to equip the researcher with the knowledge and information that is usable in making future recommendations, it was ideal to refer from the works of other scholars in the same field. Information from peer-reviewed articles and journals were found to be of great assistance and thus acted as the main source of information. Peer-reviewed articles and journals were the preferred source of information due to the reliability of the information they contain. Peer-reviewed articles and journals are articles and journals that were published and then reassessed or evaluated by scholars in the same field over and again to ensure that the information contained therein is accurate and reliable before they could finally be allowed to undergo publishing and being allowed to be used by other readers(Staff, 2011). All the sources of information on the research topic were derived from health and nursing databases that are available online. Among the databases that were used in accessing the research articles online, including Medscape, Google Scholar, PubMed, Medline and EBSCO. One hundred peer-reviewed articles and journals were identified and extracted from the databases of health and nursing. Any articles and journals that were found to contain any information related to aged care services were considered for an in-depth look. After identification, the articles were subjected to finer and careful analysis with the aim of establishing their suitability, eligibility and applicability as far as the research topic of this research is concerned. The analysis is essential in ensuring that the sources picked are the most valid and appropriate for the literature review of the research topic(Stanley, 2011). Despite all the research articles extracted being recent, the analysis was refined to those articles that were published from 2012 to 2017. This was to ensure getting the most up to date information. The use of recent articles and journals in health is important because they incorporate the innovations and new technological advancements. They also communicate the best practices that can be used in the improvement of the competency of the health staff and thus enhancing the quality of care offered. Still, recent studies provided the researcher with important recommendations aimed at improving the quality of healthcare and the outcomes of the elderly patients(Administration, 2009). Study Selection Criterion The first step in the identification of the appropriateness of the articles involved grouping the sources based on the titles they bore. Much weight was given to those articles whose titles showed the highest correlation with the research topic, which was how leadership improves the quality of healthcare offered to the elderly patients(Coordination, 2008). This group was important as it assisted in facilitating the identification of the keywords, which are effective in the database search process. It was important to organize the review process according to objectives, purpose, questions and hypothesis of the research process under the title category of classification. This first review was very effective since it saw the production of publications that would then be subjected to further analysis. The next review process of the articles was grouping the articles based on the content area of their discussion or study. This was achieved through an analysis of the abstract sections of the scholarly publications. The abstract of great importance as it provides a summary and thus a quick recap of the major sections and contents of the research study including the purpose, methodology, analysis and recommendations of a research study. All the chosen publications had abstracts since they were scholarly publications(Elms, 2013). Through an abstract, a researcher can understand the problem that a research study is attempting to address or discuss. Of the 100 abstracts analyzed, information was gained on how to improve the quality of care of the aged members of the society. The publications were both qualitative and quantitative in which the quantitative publications were eliminated since the research did not need any statistical analysis of numerical data. This left a total of 45 articles being that there were 55 publications on quantitative research. The number of publications was further reduced by study duration, which picked on articles that were published between 2013 and 2017(Braithwaite, 2007). Under such classification, 20 articles were found to meet the criteria hence used for further studies. The 20 articles that were finally used were rich information sine they contained information on studies conducted in various countries among them the United Kingdom, Australia, Japan, South Africa, China and the United States of America. Table 1: List of Qualitative Sources used in the research Database Search Results Selection of Qualitative sources Recent sources List of qualitative sources 100 Quantitative and Qualitative sources 45 qualitative sources 20 research articles published between 2012 and 2017 Appannah, A., Meyer, C., Ogrin, R., McMillan, S., Barrett, E., Browning, C. (2017). Diversity training for the community aged care workers: A conceptual framework for evaluation. Evaluation and Program Planning, 63, 74-81. Baldwin, R., Chenoweth, L., dela Rama, M., Wang, A. Y. (2017). Does size matter in aged care facilities? A literature review of the relationship between the number of the facility beds and quality. Health care management review, 42 (4), 315-327. Beattie, E., Oreilly, M., Strange, E., Franklin, S., Isenring, E. (2014). How much does residential aged care staff members know about the nutritional needs of the residents? International journal of older people nursing, 9 (1), 54-64 Berta, W., Cranley, L., Dearing, J. W., Dogherty, E. J., Squires, J. E., Estabrooks, C. A. (2015). Why (we think) facilitation works: insights from organizational learning theory. Implementation Science, 10(1), 1. Boyd, M., Frey, R., Robinson, J., Foster, S., Gott, M. (2014). Residential Aged Care Staff: Palliative Care Experience, Education and Willingness to Undertake Formal Palliative Care Training. Palliative Medicine, 28(6), 615-616. Brownie, S., Nancarrow, S. (2013). Effects of personal-centred care on residents and staff in aged care facilities: a systematic review. Clinical Interventions in Aging, 8, 1. Broad, J. B., Gott, M., Kim, H., Boyd, M., Chen, H., Connolly, M. J. (2013). Where do people die? An international comparison of the percentage of deaths occurring in hospital and residential aged care settings in 45 populations, using published and available statistics. International Journal of Public Health, 58(2), 257-267. Chenoweth, L., Merlyn, T., Jeon, Y. H., Tait, F., Duffield, C. (2014). Attracting and retaining qualified nurses in aged and dementia care: Outcomes from an Australian study. Journal of Nursing Management, 22(2), 234-247. Creswell, J. W., Creswell, J. D. (2017). Research design: Qualitative, quantitative and mixed methods approach. Sage publications. Dawson, A. J., Stasa, H., Roche, M. A., Homer, C. S., Duffield, C. (2014). Nursing churn over in Australian hospitals: nurses perceptions and suggestions form supportive strategies. BMC Nursing, 13(1), 11. Dwyer, R., Gabbe, R., Stoelwinder, J. U., Lowthian, J. (2014). A systematic review of outcomes following emergency transfer to hospital for residents of aged care facilities. Age and Ageing, 43(6), 759-766. Edvardsson, D., Sandman, P. O., Borell, L. (2014). Implementing national guidelines for person-centred care of people with dementia in residential aged care: effects on perceived person-centeredness, staff strain and stress of conscience. International Pyscho-geriatrics, 26(7), 1171-1179. Fan, D., Cui, L., Zhang, M. M., Zhu, C. J., Hartel, C. E., Nyland, C. (2014). Influence of high-performance work systems on employee subjective well-being and job burnout: empirical evidence from the Chinese healthcare sector. The International Journal of Human Resource Management, 25(7), 931-950. Henwood, T. (2016). From Community to Aged Care: The Role of Resistance Training in Health and Wellness. Journal of Aging and Physical Activity, 24, S58-S58. Hewitt, J., Refshauge, K. M., Goodall, S., Henwood, T., Clemson, L. (2014). Does a progressive resistance and balance exercise reduce falls in residential aged care? Randomized controlled trial protocol for the SUNBEAM program. Clinical interventions in ageing, 9, 369. Hillen, J. B., Vitry, A., Caughey, G. E. (2017). Disease burden, comorbidity and geriatric syndromes in the Australian aged care population. Australasian Journal on Ageing. Lawn, S., Westwood, T., Jordans, S., Zabeen, S., OConnor, J. (2017). Support workers can develop the skills to work with complexity in community aged-care: An Australian study of training provided across aged care community services. Gerontology geriatrics education, 38(4), 453-470. Parfitt, G., Corlis, M., Penington, A., Post, D. (2017). Evaluation of an implementation project: Improving cognitive and functional capacity of older people with dementia in residential aged care through an exercise prescription approach. Alzheimers Dementia: The Journal of the Alzheimers Association, 13(7), P1408-P1409 Seaman, K., Saunders, R., Williams, E., Harrup-Gregory, J., Loffler, H., Lake, F. (2017). An examination of students perceptions of their interprofessional placements in residential aged care. Journal of Interprofessional Care, 31(2), 147-153. Shields, J., Brown, M., Kaine, S., Dolle-Samuel, C., North-Samardzic, A., McLean, P., Plimmer, G. (2015). Managing Employee Performance Rewards: Concepts, Practices, and Strategies. Cambridge University Press. Williams, C. (2015). Aged care an afterthought in PMs Ministry for the 21st century Elder Care Watch calls on the new Minister for Aged Care to take a close look at the SA Innovation Hub trial. The inclusion and exclusion stage forms the last and final review process of the criterion for selection of the study. The inclusion criterion was on topics that covered aged care, appraisal processes and health staff training(Hockley, 2012). The identified articles are expected to have discussed at length modalities of improving the health outcomes of the elderly people. Also included in such articles should be strategies for enhancing the levels of performance and competence among the caregivers to achieve high-quality care for the aged population. To improve the credibility of the research, peer-reviewed articles were used in this section. Data Analysis and Synthesis An extensive and comprehensive literature review of the finally chosen articles was conducted and the most relevant and appropriate information extracted to be used in finding out more information on the care for the aged. The relevance of the information in the articles was ascertained through picking of the latest publications, done in the last five years. The information contained therein on the provision of care services to the aged was thus relevant to the contemporary healthcare context. The analysis in line with the review topic was conducted to all the 20 articles, and all of them were found to be of importance to this research since they were illustrative of strategies of enhancement of care services to the elderly(Venter, 2014). Other contents that were found to be of significant advantage from the article to the review topic include illustrations of how to improve the performance of health workers serving in an elderly environment. Generally, the 20 articles were of great use in the research as all of them in one or another aimed at improving the care provided to the aged and enhanced productivity of care providers. Inclusion and exclusion The inclusion criteria for the peer-reviewed articles in this research included: those published between 2012 and 2017 published in English language discussed care for the aged and strategies for improving the productivity of the care givers The exclusion criteria for the articles included: those published earlier than 2012 published in languages other than English not peer-reviewed article or journal does not illustrate and acknowledge any developments in the healthcare system over time Weaknesses of the Data Collection Strategy Selective publications result in bias in the research process since the review process does not take into consideration the information that is in the disqualified articles. An example of such a case is where the research did not adopt those articles that contained quantitative information since the research was purely qualitative(Affairs, 2007). In such a case, the research excluded information that could be to some extent of importance to the research topic. Among such information would be the statistics that are in support of the findings that training and performance appraisal of caregivers improves the quality of care offered to the aged clients. Results The review data for the research process was collected from the 20 articles, which were peer-reviewed articles and thus scholarly publications. Electronic databases were used in the identification of the publications, which were carefully evaluated and analyzed to ensure that only those articles with information on the research topic are selected for evaluation. Aged care sector is very important in the society as it enhances and improves the quality of care given to the elderly people in the society. Through the aged sector, quality care services can reach the old people the form of social, health and psychological care depending on the prevailing conditions of the aged person that needs to be attended to(Coordination, 2008). This thus gives a lot of value and importance to the management of institutions that are set aside for provision of care services to the old demographic composition. It is important that the leadership of such institutions ensure the availability of effective and efficient care services and providers(Weiner, 2013). The human resource is not left behind in ensuring effective and high-quality services to the aged. The aged require the services of personnel with diverse professional skills and expertise to ensure they are attended to wholly. This research paper gives an in-depth exploration of the strategies that can be adopted in the residential aged care setting to ensure the aged receive the highest quality of care services. Classification of Aged Care Aged care is categorized as either home-based aged care or aged care offered in the residential facilities. In the case of home-based aged care, the caregivers have access to the homes of the aged where they provide care services to them and their family. Among the care services that are provided in home base aged care include support with the routine exercise, medicine in the cases of ill health, ensuring regular taking of their meals as well as improving on the interaction between the aged and the family members and the community at large. Residential aged care occurs in places and facilities that are set aside for the provision of care to the elderly. These facilities are meant for those old people who may be too weak to support themselves and go about their routines independently(Welfare, Dementia in Australia, 2012). The residential care facilities may be hosted in a hospital, clinic or just a built area specifically for the care services. Inside the residential care facilities are resources and technology that are sufficient to ensure the aged receive high-quality care during their stay in such facilities. The management of the aged care facilities must ensure that the quality of care services is kept a notch high in both categories of aged care and one of such ways of achieving this is by ensuring that the staff are highly trained and equipped with the skills and knowledge that are most relevant for their duties. Motivating the workers would also enhance the quality of care services they would offer(Weiner, 2013). Leadership Development through Training Training is essential in the care for the aged as it equips the caregivers with the necessary and required competence that would be useful for the improvement of the quality of the services. Competence is needed in the skills, knowledge, experience and attitude. The knowledge acquired through training helps inform the care providers on the best ways of managing the various conditions of the elders(Venter, 2014). The knowledge acquisition process aids the caregiver in gaining an elaborate understanding of the best management practices that can be adopted when handling various conditions of the aged people. Among such best practices could include regular exercise and health eating as the remedies to the problem of obesity. Still, through training, the caregivers gain important skills such as those of leadership. This would help in the caregiver in developing an ability to lead a team, which is tasked with ensuring quality care services to the aged. In the home-based care context, the caregiver should be able to motivate and offering advice that could see the family members of the aged person engaged in the caregiving process thereby support to the aged. Still, the managers of the various aged care facilities should be able to offer the best approach when it comes to monitoring the progress of recovery of aged clients as well as the medication process(Affairs, 2007). Leadership experience is very important for the caregivers when it comes to the improvement of the quality of care services they offer. Training equips the caregivers with the experience and capability of leadership that is needed in the provision of services to the aged residents. Through training, the care providers get an opportunity to effective and innovative strategies of care that can be used on the elderly people. Competence in experience is acquired through the caregiver going about various care conditions of the clients while the attitude of should be appropriate for the delivery of quality care services to the aged. Through training, the caregivers gain skills, which they can use to help the aged develop a positive attitude towards life and thus acting as an encouragement to them(Richard L. Hughes, 2011). A positive attitude enhanced by sharing of information acts as a motivation to the caregivers that result in improved outcomes of the care to the aged. A good attitude is also important in developing compassion and understanding of the challenges encountered by the aged people by the caregivers. An example of the challenges is poor eyesight among the elderly. The caregivers should support the elderly when walking around the residential aged care facilities to reduce chances of accidents such as falling(Pont Beatriz, 2010). Leadership in Improving Performance of Caregivers Performance of the caregivers is fundamental in enhancing the care outcomes of the elderly. The performance management strategies ensure that all the caregiver professionals attain their care giving goals. High performing care providers benefit the aged people, as they tend to offer high-quality care services. The management of the aged care perceives the performance management process as critical in the management of human resources. Through performance appraisal, the management can affirm the competence and qualification of the caregivers in the dispensation of their roles(OLoughlin, 2016). A performance appraisal is a tool that is used in the evaluation of the performance of the staff of an organization, and the appraisal is conducted periodically until the care goals of the institution are achieved. Each of the performance levels is taken note of, and the improvement in the productivity determined using the subsequent performance level. An increase in the subsequent performance in comparison with the previous performance indicates competence while a decrease illustrates underperformance(Nigol, 2016). In conclusion, the research topic is vital as it explores the various strategies that can be adopted by the management of an aged care facility in the training and the performance management of the employees in the aged care sector. The management of such facilities should ensure that training and performance management programs and the processes are adequately planned in such a way that they are most beneficial to the aged people. Adequate resources should also be provided to ensure that the programs that have been trolled out turn to be a success and achieve the objective which is improving the social, psychological and physical well-being of the elderly. This would see an improvement in the quality of life the elderly members of the society live. Results Rigorous, experimental research in aged care leadership theory and models for education, development and training is not to a great depth in the available in the literature hence it becomes quite of a challenge to come up with the best models that can be recommended as evidence-based when it comes to caring for the aged. Generally, research in aged care leadership is quite recent and up to date where it initially heavily borrowed much of its theory the models of professional development giving a room for understanding that would allow for a preference of change management(Staff, 2011). An in-depth review of the empirical studies on the application of these models of leadership in caregiving profession observed a struggling system is ever struggling to adapt and adopt these systems in their management operations bearing the differences in the cultural and professional environments within which they serve. In this research, the development of sustainable and effective residential aged care leadership and management was found to be a factor of collaborative, flexible and communicative approaches that were influenced by systematic protocols and procedures of communication that were found to be in correlation with the spectrum of staffing variables(Braithwaite, 2007). Among the findings of the research of the strategies that would encourage leadership development and effective management in a residential aged care setting include: Training for the caregivers of the aged population Supervisory mentoring Systematic clinical supervision Motivating of the workers while going about their duties to improve their performance Training Being one of the areas that have faced severe neglect from both the government and the private sector, most of the aged care facilities have not been able to enjoy quality services due to lack of training of the personnel that are employed to offer the care services. Most of the care providers are oblivious to the challenges in their places of work and even the approaches they are supposed to deploy whenever they are confronted by challenging circumstances. In this light, most of the caregiver ends up offering care services without any knowledge or understanding of what is taking place around them(Unit, 2008). Most of the care services they provide are based on mere guesswork as opposed to professionalism. The residential aged care facilities are composed of care providers that are supposed to be responded to various care needs of the aged depending on the nature and professionalism of those care providers(Richard L. Hughes, 2011). Among the care providers in the residential aged care facilities include nurses that are tasked with offering both support as well as medical assistance to the elderly. It is thus expected that a nurse in a residential aged care facility is endowed with the knowledge, skills and experience that would enable her to dispense these professional duties. One such way of having such skills and competence is through going for thorough training. The training would equip the nurse and any other relevant caregivers in the aged care settings with the knowledge on the various challenges they are likely to encounter along their line of duty as well as stipulate to them how to professionally go about such challenges in a way that would ensure quality services remain a top priority(Hockley, 2012). Through training, the card providers are also exposed to the new developments as regards the improvement in the quality of care services. The training would offer a platform for the caregivers to understand the technological advancements that have been witnessed over time. By understanding these technological transformations and gaining experience of how to work with them, the quality of the care services to the aged will automatically boost and thus an improvement in the health outcomes of the aged(Rupert Maclean, 2012). The training being offered should take into consideration the changing nature of the work of caring for the aged. The research found out that there were caregivers for example nurses who were trained and thus gained their qualifications from overseas. Such nurses were not able to deliver to the expectation and demands of care of the aged in line with the standards and provisions of the Australian government(Health, 2012). Under such cases, such caregivers find themselves in a bit challenging situations where their professional achievements do not match their demands. It is for this light that there is need to ensure only relevant professional knowledge and experience in passed to the caregivers during their training. In so doing it will help save time as well as resources that would otherwise be used in conducting another fresh set of training. Accessible training should be readily available to those caregivers who are offering care services in the rural and remote areas since such workers have a limited range of avenues or platforms, which they can learn the skills and experience in line with care provision(Meagher, 2012). Still, training is as well a good strategy for leadership development and effective management as it assists in meeting increased quality of the care services that are offered and thus good business practice. Just like successful businesses, aged care is required and expected to offer responsive and flexible solutions that meet the demands of its clients who are in this case the aged. This is usually a challenge since the quality of services offered in an individual transaction is in most cases between the server is the caregiver and the customer who is the aged person. Such services are categorically subjective and personal thus it is not very easy to estimate the tangible indicators for quality service delivery. Through training, the quality of the care services offered can confidently be believed to be of very high standards as the caregivers would be armed with the much-needed skills to bring the best out of him(Koutoukidis, 2012). Supervisory mentoring Supervisory mentoring is an essential aspect of leadership competency. It was found to have a great impact on the development and improvement of the leadership and management of the residential aged care facilities. This strategy is most important when it comes to planning for succession as well as generativity. Mentoring is mentee-driven as opposed to coaching which is coach-driven. This strategy has outcomes that are more important, but that notwithstanding this strategy is contextual. It thus calls for the need of identification of the most relevant context before the strategy can be adopted. It is a requirement that the person mentoring and the one being mentored have relevant expertise as well be compatible both personally and professionally to achieve the best outcomes out of this strategy(Meenan, 2015). In supervisory mentoring, the mentor has to be of higher experience and greater skills in the management and leadership of residential aged care, which he would be able to pass to a junior practitioner(Neville, 2010). The mentor would take note of the moves and undertakings of the mentee who will be picking instructions from the mentor. In most cases mentoring is intertwined with supervision. The senior practitioner gives the learner instructs on how to lead a caregiving session and the approaches to adopt when confronted with various challenges. This is more of leadership development through apprenticeship since the mentee will always be out there practicing on his own based on the instructions given out. After a period of practice under the mentor, the mentee will gain the necessary skills and experience that would ensure high competency and thus give an opportunity to nurture his personal attributes through practice. Through mentoring key leadership skills among them, decision-mak ing, development of the team and navigation through the organization can be developed(Frank Field, 2010). The mentor guides the mentee on the most appropriate actions to take for the various challenges he would encounter within the facility thereby giving the mentee an opportunity to develop competence that is needed to contain even more challenging circumstances going forward into the future as he progresses with practice his career. Systemic clinical supervision This strategy helps in improving the attitude, compassion and passion of caregivers towards offering care services to the aged. This strategy forms an essential part of learning in the residential aged care facility and a core activity of residential aged care leadership and administrators(Braithwaite, 2007). Clinical supervision refers to the support and learning process in which nurses get an opportunity to develop their practice by having frequent discussions with more experienced and knowledgeable colleagues. During the discussions, the nurses have an opportunity to reflect on their professional needs thus meeting their needs of professional development. The main role of clinical intervention is to build on nursing practice and hence the focus is mostly on nurse-patient interaction. Clinical supervision offers a reflection that gives the nurses an opportunity to recall on their clinical experiences thereby deepening their understanding of the various circumstances. Such reflections also offer the nurses an opportunity to make further improvements in their professional development(Bramble, 2016). By getting the views and opinions of more experienced nurses, upcoming and less experienced nurses get to understand what takes to deliver quality and standard care is. Through such views, the institution can transfer leadership from an individual to another in the organization without necessarily hiring labour from outside the facility. This would help conserve the reputation as there will be minimal changes injected into the facility but instead just a transition from one level to another. Motivation of workers Successful leadership is illustrated by the ability of the management of a residential aged care facility to be able to motivate its employees in performing their jobs(Caplan, 2014). It is the obvious and common knowledge that motivated employees normally show increased productivity. There is no single method that a manager may use to have all the employees of the facility motivated since the employees themselves are all different from one another and thus motivated by various incentives. Leadership development and effective managed can thus be illustrated by the ability of a leader to come up with those strategies that would see all the employees of the facility are motivated(Bernoth, 2017). Among the motivators that are commonly used to increase the productivity of the caregivers in residential aged care settings, include reward systems, trust, career advancement, recognition and happiness. As a leader struggles to find out the modalities that are best applicable for the motivation of his employees, he gains skills on how to manage the human resource aspect of the facility thereby a development in the leadership and effective management of the staff of the facility. Conclusion Aged care sector forms a very important sector of the community and the aged people just like any other people in the society have the rights to get access to care services be it from the government of a country or investors in the private sector. In the provision of the care services to the aged, a consideration and focus should be given to the needs of the very aged people to ensure that by the end of the care giving services they record improved health outcomes and satisfaction in meeting their needs(Affairs, 2007). To achieve these obligations, systems must be in place to ensure leadership development and effective management of the aged care facilities from which the aged care would be receiving the care services. The strategies among them training, the motivation of workers, clinical supervisory mentor and clinical supervision have been found to be among the top strategies that facilitate instilling of leadership skills and thus enhancing management in the residential aged care facilities. These strategies, when properly deployed would see improved care outcomes in such facilities as well as ensure maximum productivity of the available resources among them the human resource(Coordination, 2008). Recommendations Aged care sector has either been neglected or forgotten for quite a long time now with limited attention given to attempts and approaches that can be adopted to see the sector grow and tiled to its expectations(Dean T. Jamison, 2016). This leaves the stakeholders in the sector in an endless struggle to see the success of such facilities achieved. The following recommendations that could ensure proper leadership development and effective management achievement in the aged care facilities are thus made: Giving priorities to the needs of the aged when offering training for the caregivers: this would ensure that the skills and experience gained by the caregivers during their periods of training are most relevant and would be to the benefit of the clients(Elms, 2013). Taking note of the changes in the work of caring for the aged during the training sessions to ensure the caregiver are exposed to the most up to date state of affairs Ensuring that the rules and regulations that govern the provision of care services of any form are strictly adhered to by those involved in the care provision services: This would ensure every professional activity by his professional requirements and meet the needs of the aged people(Administration, 2009). This study was formulated and was under the check of the course tutor who provided immense support at every stage of development of the study. The information used was extracted from mainly the website of Australian Primary Health Care Research Institute, which gave unlimited access to the information that was found to be meaningful as far as the accomplishment of the research mission was concerned. Sincerest gratitude goes to the course mates and friends whose contributions to the success of this project are unavoidable. References Administration, A. P. (2009). Residential and Community Aged Care in Australia. Sydney: Standing Committee on Finance and Public Administration. Affairs, U. N. (2007). Industrial Development for the 21st Century: Sustainable Development Perspectives. New York: United Nations Publications. Bernoth, M. (2017). Healthy Ageing and Aged Care. Oxford: Oxford University Press. Braithwaite, J. (2007). Regulating Aged Care: Ritualism and the New Pyramid. Kansas: Edward Elgar Publishing. Bramble, M. (2016). Yearbook Australia. Sydney: Aust. Bureau of Statistics. Bushe, G. (2011). Clear Leadership: Sustaining Real Collaboration and Partnership at Work. Havard: Nicholas Brealey Publishing. Caplan, G. (2014). Geriatric Medicine: An Introduction. London: IP Communications. Coordination, S. I. (2008). Medium term development strategy, 2008 to 201. New York: Ministry of Development Planning and Aid Coordination. Dean T. Jamison, J. G. (2016). Disease Control Priorities in Developing Countries. London: World Bank Publications. Elms, D. K. (2013). Global Value Chains in a Changing World. Salt Lake: World Trade Organization, Temasek Foundation. Frank Field, I. R. (2010). The foundation years: preventing poor children becoming poor adults, the report of the Independent Review on Poverty and Life Chances. Paris: The Stationery Office. Ganson, B. (2013). Management in Complex Environments: Questions for Leaders. Manchester: Kombi Nation Sweden. Hockley, J. (2012). Participatory Research in Palliative Care: Actions and reflections. Oxford: OUP Oxford. Kotter, J. P. (2008). A Sense of Urgency. Havard: Harvard Business Press. Koutoukidis, G. (2012). Tabbner's Nursing Care: Theory and Practice. Sydney: Elsevier Australia. Meagher, G. (2012). Aged Care Packages in the Community 2010-11: A Statistical Overview. Sydney: AIHW. Meenan, H. (2015). Towards Human Rights in Residential Care for Older Persons: International Perspectives. London: Routledge. Moyle, W. (2014). Care of Older Adults: A Strengths-based Approach. Cambridge: Cambridge University Press. Neville, C. C. (2010). Community Mental Health for Older People. New York: Elsevier Health Sciences. Nigol, V. (2016). Aged Care: The Complete Australian Guide. London: Litehouse Books. OLoughlin, K. (2016). Ageing in Australia: Challenges and Opportunities. Chicago: Springer. Pont Beatriz, N. D. (2010). Improving School Leadership, Volume 1 Policy and Practice: Policy and Practice. London: OECD Publishing. Richard L. Hughes, K. M. (2011). Becoming a Strategic Leader: Your Role in Your Organization's Enduring Success. Tokyo: John Wiley Sons. Rupert Maclean, S. J. (2012). Skills Development for Inclusive and Sustainable Growth in Developing Asia-Pacific. Havard: Springer Netherlands. Staff, D. o. (2011). Developing Resident-centred Quality Indicators in Residential Aged Care: To Support the Project for the Evaluation of the Impact of Accreditation on the Delivery of Quality of Care and Quality of Life to Residents in Australian Government Subsidised Resid. Kansas: Department of Health and Ageing. Stanley, D. (2011). Clinical Leadership: Innovation into Action. London: Macmillan Education UK. Unit, W. H. (2008). WHO Global Report on Falls Prevention in Older Age. Tokyo: World Health Organization. Venter, A. (2014). Municipal Management: Serving the People. Vatican: Juta and Company Ltd. Weiner, A. S. (2013). Culture Change in Long-Term Care. Manchester: Routledge. Welfare, A. I. (2009). Residential Aged Care in Australia, 2007-08: A Statistical Overview. Residential Aged Care in Australia, 2007-08: A Statistical Overview, 151. Welfare, A. I. (2012). Dementia in Australia. Sydney: AIHW. Welfare, A. I. (2012). Palliative care services in Australia 2012. Sydney: AIHW. Welfare, A. I. (2012). Residential Aged Care in Australia 2010-11: A Statistical Overview. Residential Aged Care in Australia 2010-11: A Statistical Overview, 85.

Impact of Social Media Marketing on Consumer Buying Behavior

Question: Discuss about the Impact of Social Media Marketing on Consumer Buying Behavior. Answer: Introduction Consumer buying behavior (CBB) is described by Kotler (2008) as the multi-step decision-making process individual engage in as well as actions they undertake to satisfy their corresponding needs as well as wants in the marketplace. Consumer Behavior is defined by Schiffinan and Kanuk (2004) as that behavior which customers showcase in searching for, buying, utilizing, evaluating as well as disposing commodities they anticipate will satisfy their corresponding needs (Ramanathan et al. 2017). CBB integrates the conducts of individuals directly engaged in acquiring, utilizing, as well as disposing of economic commodities including decision process which precede as well as determine such conducts (Lee 2013). Review of Literature Effects of New Social Media Technologies Newfangled technologies inventories might have a substantial impact in organizations via its undisputed contributions to alter the social environment whereas expediting sharing of knowledge as well as the development of newfangled ideas. Social Media shall come in handy as a typical example of newfangled technological innovation which is generating a substantial impact in the present-day organizations. In the previous, the social media inspired technologies appeared as a chapter. However, it has proven the not notion as a wrong one. It has been observed that the globe is being transformed each day by such new shared technologies that is providing a newfangled hope to the organizations with influence that were never accounted for in the past. Presently, a great deal of organizations are primarily interested in the incorporation of social media into business structure of their corresponding organization, but lack proper know-how of what social media entail. They as well lack a tangible conduit for ascertaining the gain which such technologies hold for them. McKinsey and Company (2009) conducted a survey that went on to unearth that with proper utilization of social media, a great proportion of organizations remained beneficiaries from one another via such means as idea sharing, better communication as well as enhanced workplace environment. Value of Social Media in Marketing The social media adds such a huge value to the organization thereby making an increasing number of organization to endorse as well as exploit various opportunities in social media technological innovation in electronic products marketing. This move is being undertaken to allow organizations get support for their corresponding several organizational as well as business practices. Social media further holds a great deal of interesting opportunities to organizations, however, it is significant to fathom how to use social media with its associated impact in the organizational context along with where social media is applicable in the real-world projects. The contemporary marketing environment among organizations need to query how employees can utilize social media technologies to undertake their corresponding work as well the impact such exert to their workforce (Singh et al. 2017). Such questions remain crucial for the contemporary organizations especially those selling the electronic products. Getting answers to such questions have helped organizations to fathom the manner in which social media technologies work efficiently in the workstation. Therefore, it offers these organizations the best opportunity to undertake thorough review as well as comprehend how social media is utilized and what it avails with corresponding impact on how individuals interact as well as work among them in the organization (Kahle et al. 2017). Social Media and Globalization Globalization has been portrayed by Hill (2009) as the deviation towards an increasingly useful along interdependent economy that is combining historically diverse national markets into a single global huge marketplace (Jain and Schultz 2016). The global marketplace has also been declared by Economic Intelligence Unit (2009) to be overridden by variations in the rates of exchange, consumer buying behavior as well as inflation during recession that commenced in the year 2007 (Rasool Madni 2015). Such economic development have culminated in forcing the organizations to undertake to redesign their corresponding business strategies to communicate their respective brands effectively. A brand remains among the topmost organizations prized asset that merely means that there is a need for the contemporary organization to fathom that it is significant for them to capitalize on their respective brands (Hajli et al. 2014). This is helpful among these organizations to uphold profitable growth to accomplish sustained profitability goalmouths. Social media marketing has been the magic solution and the prominent channel that organization utilized to communicate their brans in the course of recession. Particularly, the electronic media assisted in the facilitation of partake, responsiveness, connectivity, consultation as well as networking among the online end users (Hajli et al. 2017). Social media virtual communities including YouTube, Facebook, Twitter, and LinkedIn among others are among the dynamic tools which have assisted facilitate the rapport online. Comparatively, social media is a low cost trend of marketing that enables organizations to involve and engage unwaveringly end-users via their corresponding contracts (Ioan?s and Stoica 2014). Integrating Social Media Marketing Into Brands and Customers Brands as well as consumers have an altering role to play in the strategy of the organizations strategy provide the choices made available to the client along with popular role of social media marketing being that they currently have great impact on the economy. On the other hand, brand have an enormous impact on the choices of consumers and, hence influence their customers. A series of events including affecting repurchases that go on to influence earnings in the forthcoming periods and long run organizational continuity (Hajli 2014). In this regard, the CBB is usually influenced by a leading brand. Such a value created by the derived demand through repurchases as well as securing of forthcoming earnings for the organizations. Accordingly, social media marketing acts as opportunities for communicating as well as relies on the newfangled along with rare thought trends in marketing electronic products. It assists both product as well as brand experience of the customer (Zhang et al. 2017). Conclusion The newfangled era featuring digital communication along with social engagement is distinguished for strategizing in the electronic products business (Drell 2011). Accordingly, while organizations are increasingly becoming extremely competitive internationally, it remains relevant for organizations to explore marketing strategies in an increasingly compelling alongside innovative manner via social media to appeal and attract huge number of customers. References Drell, L., 2011. Social consumers and the science of sharing. Hajli, M.N., 2014. A study of the impact of social media on consumers. International Journal of Market Research, 56(3), pp.387-404. Hajli, M.N., 2014. The role of social support on relationship quality and social commerce. Technological Forecasting and Social Change, 87, pp.17-27. Hajli, N., Lin, X., Featherman, M.S. and Wang, Y., 2014. Social word of mouth: How trust develops in the market. Hajli, N., Sims, J., Zadeh, A.H. and Richard, M.O., 2017. A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71, pp.133-141. Ioan?s, E. and Stoica, I., 2014. Social media and its impact on consumers behavior. International Journal of Economic Practices and Theories, 4(2), pp.295-303. Jain, V. and Schultz, D.E., 2016. How digital platforms influence luxury purchase behavior in India?. Journal of Marketing Communications, pp.1-24. Kahle, L.R., Gurel-Atay, E., Yu, J.G. and Ring, K., 2017. Aviary Segmentation: Theory and Method. In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World (pp. 657-657). Springer, Cham. Lee, E., 2013. Impacts of social media on consumer behavior: decision making process. Ramanathan, U., Ramanathan, U., Subramanian, N., Subramanian, N., Parrott, G. and Parrott, G., 2017. Role of social media in retail network operations and marketing to enhance customer satisfaction. International Journal of Operations Production Management, 37(1), pp.105-123. Rasool Madni, G., 2015. Consumers Behavior and Effectiveness of Social Media. Global Journal of Management And Business Research, 14(8). Singh, S., Sao, A., Nagare, T.B. and Dharmarajan, A., 2017. Role of Social Media Marketing In Brand Building: The New Age Marketing Strategy. International Journal of Scientific Research, 5(9). Zhang, M., Guo, L., Hu, M. and Liu, W., 2017. Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation. International Journal of Information Management, 37(3), pp.229-240.