Saturday, May 16, 2020

Fitness Level in Teens - Free Essay Example

Sample details Pages: 1 Words: 385 Downloads: 2 Date added: 2019/04/22 Category Sports Essay Level High school Tags: Fitness Essay Did you like this example? The current fitness level of young adults What is the current level of young adults? The answer to this question might be a quite surprising. You mightve thought that many young adults would exercise every day but thats not true. In the next few paragraphs this question will be answered. Between teens, only one out of three excise or do physical activities everyday. This fact is very much true. I have two brothers and only one of them, out of the three of us, actually do physical activities or excise. In the United States only about ninety percent of teens dont exercise or do physical activities. This can lead to diabetes, obesity, or other health problems. Teens spend about three hours on their phones, or playing video games, on a school day. Teens not exercising everyday can weaken their bone density, with can affect them when theyre older. About 18.5 percent of teens are obese as of 2016. That means that around five percent of teens have heart attacks, and around seventeen percent of teens have high cholesterol. Don’t waste time! Our writers will create an original "Fitness Level in Teens" essay for you Create order Adults are no better than teens. Less than 22.9 percent of adults participate in thirty minutes of physical activity each day. That would mean only one out of three adults exercise. Obesity in adults has been brought up six percent since 2016, because of this, 23.5 percent of deaths are due to heart disease. Seventy five percent of adults say that they do not eat healthy. That means even if ten percent of that seventy five does physical activities or that they exercise, their would progress would mean nothing. Adults who dont exercise often get Osteoporosis, which reduces mass and makes your bones brittle, or weak. Obesity isnt common, it has been brought up immensely since 2014. Although, this is not just teens or young adults fault. When a cheeseburger cost a dollar compared to a ten dollar salad, what do you think theyll choose? Since most Americans work at fast food, or work from paycheck to paycheck, many want to not spend all of their money. When many adults have nine to five jobs, they tend to be tired, or just dont have enough time to exercise. Even if adults or teens just did thirty minutes of exercise that might slow the rate of heart disease, or other health problems(including obesity).

Fitness Level in Teens - Free Essay Example

Sample details Pages: 1 Words: 385 Downloads: 2 Date added: 2019/04/22 Category Sports Essay Level High school Tags: Fitness Essay Did you like this example? The current fitness level of young adults What is the current level of young adults? The answer to this question might be a quite surprising. You mightve thought that many young adults would exercise every day but thats not true. In the next few paragraphs this question will be answered. Between teens, only one out of three excise or do physical activities everyday. This fact is very much true. I have two brothers and only one of them, out of the three of us, actually do physical activities or excise. In the United States only about ninety percent of teens dont exercise or do physical activities. This can lead to diabetes, obesity, or other health problems. Teens spend about three hours on their phones, or playing video games, on a school day. Teens not exercising everyday can weaken their bone density, with can affect them when theyre older. About 18.5 percent of teens are obese as of 2016. That means that around five percent of teens have heart attacks, and around seventeen percent of teens have high cholesterol. Don’t waste time! Our writers will create an original "Fitness Level in Teens" essay for you Create order Adults are no better than teens. Less than 22.9 percent of adults participate in thirty minutes of physical activity each day. That would mean only one out of three adults exercise. Obesity in adults has been brought up six percent since 2016, because of this, 23.5 percent of deaths are due to heart disease. Seventy five percent of adults say that they do not eat healthy. That means even if ten percent of that seventy five does physical activities or that they exercise, their would progress would mean nothing. Adults who dont exercise often get Osteoporosis, which reduces mass and makes your bones brittle, or weak. Obesity isnt common, it has been brought up immensely since 2014. Although, this is not just teens or young adults fault. When a cheeseburger cost a dollar compared to a ten dollar salad, what do you think theyll choose? Since most Americans work at fast food, or work from paycheck to paycheck, many want to not spend all of their money. When many adults have nine to five jobs, they tend to be tired, or just dont have enough time to exercise. Even if adults or teens just did thirty minutes of exercise that might slow the rate of heart disease, or other health problems(including obesity).

Fitness Level in Teens - Free Essay Example

Sample details Pages: 1 Words: 385 Downloads: 2 Date added: 2019/04/22 Category Sports Essay Level High school Tags: Fitness Essay Did you like this example? The current fitness level of young adults What is the current level of young adults? The answer to this question might be a quite surprising. You mightve thought that many young adults would exercise every day but thats not true. In the next few paragraphs this question will be answered. Between teens, only one out of three excise or do physical activities everyday. This fact is very much true. I have two brothers and only one of them, out of the three of us, actually do physical activities or excise. In the United States only about ninety percent of teens dont exercise or do physical activities. This can lead to diabetes, obesity, or other health problems. Teens spend about three hours on their phones, or playing video games, on a school day. Teens not exercising everyday can weaken their bone density, with can affect them when theyre older. About 18.5 percent of teens are obese as of 2016. That means that around five percent of teens have heart attacks, and around seventeen percent of teens have high cholesterol. Don’t waste time! Our writers will create an original "Fitness Level in Teens" essay for you Create order Adults are no better than teens. Less than 22.9 percent of adults participate in thirty minutes of physical activity each day. That would mean only one out of three adults exercise. Obesity in adults has been brought up six percent since 2016, because of this, 23.5 percent of deaths are due to heart disease. Seventy five percent of adults say that they do not eat healthy. That means even if ten percent of that seventy five does physical activities or that they exercise, their would progress would mean nothing. Adults who dont exercise often get Osteoporosis, which reduces mass and makes your bones brittle, or weak. Obesity isnt common, it has been brought up immensely since 2014. Although, this is not just teens or young adults fault. When a cheeseburger cost a dollar compared to a ten dollar salad, what do you think theyll choose? Since most Americans work at fast food, or work from paycheck to paycheck, many want to not spend all of their money. When many adults have nine to five jobs, they tend to be tired, or just dont have enough time to exercise. Even if adults or teens just did thirty minutes of exercise that might slow the rate of heart disease, or other health problems(including obesity).

Wednesday, May 6, 2020

The Poem Caged Bird - 1147 Words

Lesson Construction Template ELA8_SB_U6_L7_LC Introduction and Objective If you were asked to formally discuss this excerpt from â€Å"Caged Bird,† what might you say about this poem? Does the poem follow conventions? Would it be considered a sonnet? Is there a rhyme scheme? Does it use a specific meter? Today, we’re going to look at discussing poetic conventions and examining how poems break conventions. Today s lesson objective is: âž ¢ Students will demonstrate command of the conventions of Standard English when speaking based on grade 8 level and content. Lesson Skills Take a moment and think about this lesson’s learning objective. What skills will you need to be successful? Think about the term poetry. What are the key components of a poem? How can you effectively discuss the elements of a poem? How might a poet break established conventions? Why might a poet break established conventions? Open your digital notebook and jot down a few learning skills you might use to achieve these objectives. https://pixabay.com/en/sea-gull-bird-sky-nature-gull-sea-765490/ [DOK1: Form] https://pixabay.com/en/abraham-lincoln-lincoln-memorial-333766/ In order to formally discuss poetry and examine how certain poetry breaks conventions, you first need to have a solid understanding of the basics. Regardless of rhyme scheme, stanzas, metrical pattern, etc., all poems can be categorized according to form or style. 1. LyricShow MoreRelatedAnalysis Of The Poem Caged Bird By Maya Angelou882 Words   |  4 PagesThe poem â€Å"Caged Bird† by Maya Angelou tells the story of two birds: one bird has the luxury of freedom and the second bird lives its life caged and maltreated by an unknown tyrant. Maya Angelou wrote this poem during the Civil Rights Era, the period when black activists in the 1950’s and 1960’s fought for desegregation of African Americans. This poem parallels the oppression that African Americans were fighting during this time period. In â€Å"Caged Bird†, Angelou builds a strong contrast that showsRead MoreAnalysis Of The Poem I Know Why The Caged Bird Sings 934 Words   |  4 PagesShe was a writer and civil rights activist, Maya Angelou was well known for her memoir in 1969, I Know Why the Caged Bird Sings. Maya Angelou made literary history being the very first nonfiction best-seller by an African-American woman. In 1971, Angelou published Just Give Me a Cool Drink of Water Fore I Die that won the Pulitzer Prize-nominated poetry collection. Later, she wrote the poem On the Pulse of Morning â€Å"one of her most famous works which she recited at President Bill Clinton s inaugurationRead MoreAnalysis Of The Poem I Know Why The Caged Bird Sing And Phenomenal Women 1217 Words   |  5 Pages The importance of Maya Angelou’s, â€Å"I know why the Caged Bird Sing† and â€Å"Phenomenal Women† is the focus of identity, feminism and racism. Throughout these poems, we will see the way she explores the life of women in a male dominated society and the racial segregation between whites and blacks that took place for over hundreds of years. Each poem reflects its own form of identity for both women and African Americans during segregation. Her use of metaphors, symbolism, figure of speech, and imageryRead MoreAnalysis Of The Poem I Know Why The Caged Bird Sings 1267 Words   |  6 PagesJoy McQueary Ms. Ball AP English Language 16 May 2017 SAHC: J.M. I Know Why the Caged Bird Sings â€Å"Wouldn’t they be surprised when one day I woke out of my black ugly dream, and my real hair, which was long and blonde, would take the place of the kinky mass that Momma wouldn’t let me straighten?† (4) A theme in I Know Why the Caged Bird Sings is Angelou’s identity struggle as a black female. During this time in the country, colorism and a European standard taught that having black features wasRead MoreAnalysis Of The Poem Why The Caged Bird Sings By Maya Angelou And The Ethics Of Living Jim Crow Essay1448 Words   |  6 Pagespopulation under control. Throughout this period of time many African-Americans like Maya Angelou and Richard Wright were put through extreme racism and segregation. Both of these writers shared their experiences through their excerpts I Know Why the Caged Bird Sings by Maya Angelou and â€Å"The Ethics of Living Jim Crow: An Autobiographical Sketch by Richard Wright. The excerpt written by Angelou was written about the time when she was a young child about the age of three, while the excerpt written by WrightRead MoreLiterary Analysis Of Maya Angelous Caged Bird1341 Words   |  6 Pagesâ€Å"Caged Bird Analysis† â€Å"Equal rights, fair play, justice, are all like air: we all have it, or none of us has it.† This quote was taken by the poet Maya Angelou, who stressed the idea of equality in many of her works. One of her poems being, â€Å"Caged Bird.† In the poem the poet references two birds; one who is trapped in a cage, and the other bird who is free. Growing up as an African American in the 1920’s Angelou faced many hardships. She suffered many racial prejudices, and her writing reflects howRead MoreThe Themes Of The Caged Bird By Maya Angelou1651 Words   |  7 PagesA poem about two birds: one caged and one free, Caged Bird by Maya Angelou is a poem loaded with personal anecdotes. Angelou contrasts the two birds throughout the poem and discusses the ideas of freedom and oppression using the birds as metaphors. The free bird is able to fly as he wishes, â€Å"daring to claim the sky†. On the other hand, the caged bird is limited to his cage, with clipped wing s and tied feet, dreaming of the open sky. Because he is confined, he does what he can and begins to sing,Read MoreCaged Bird By Maya Angelou1341 Words   |  6 PagesAngelou’s famous poems â€Å"Caged Bird† , she uses contrasting birds to express her emotions towards oppression and freedom. Angelou uses diction, imagery, and metaphor in the poem within the birds opposition to realize the perception of silence and lack of power in African American slavery. Angelou conveys her emotions of oppression and freedom through diction in â€Å"Caged Bird† in order to grasp the silence and lack of power in African American slavery. Her word choice throughout the poem explicitly takesRead MoreWe All Know Why The Caged Bird Sings954 Words   |  4 PagesWe All Know Why the Caged Bird Sings Maya Angelou was a civil rights activist, author, and poet. She wrote many books and poems that conveyed the vivid experiences in her life. Maya Angelou’s works are well known and she is an eminent writer. One poem in particular that is well known is â€Å"I Know Why the Caged Bird Sings,† written in 1969. In this work she described racial inequality, and the lack of freedom African Americans experienced in the 1930’s and 40’s. Maya Angelou uses many RhetoricalRead MoreHer Kind By Anne Sexton943 Words   |  4 PagesThe poem Her Kind by Anne Sexton is a story regarding the past. The narrator is explaining significant dark moments in her life. She briefly explains who she has been in her past life, which is structured into three stanzas. First, she depicts herself as a lonely witch, then a misunderstood cavewomen and lastly a victimized villager. However the most important characteristic of the speaker is that she is a woman and that is not something sh e is ashamed of, as she makes it clear in the last sentence

Tuesday, May 5, 2020

Bail Activity Essay Example For Students

Bail Activity Essay Affaf Noor Saidi 1. Consider arguments for and against granting bail to each of the following defendants. * Lucy, aged 22, has been charged with dealing heroin. She was caught with a large amount of the drug in the back of her car. She lives with her parents and has worked as an office assistant for the same employer since leaving school at the age of 16. Bail is when a person is granted temporary freedom provided the person promises to appear at court on a fixed date and pay a certain sum, a surety if the promise is broken. The granting of bail may be conditional upon the accused appearance at the police station at given times before the trial. Section 38 of the Police And Criminal Evidence Act 1984 provides that when a person arrested otherwise than under a warrant endorsed for police bail is charged with an offence, the custody officer must order his release from police detention either on bail or without unless the suspect’s name and address cannot be ascertained or there are reasonable grounds for doubting the truth of the name and address. We will write a custom essay on Bail Activity specifically for you for only $16.38 $13.9/page Order now Lucy was charged with dealing heroin, a large amount of the drug was found in the back of her car. Lucy also lives with her parents and has been working as an office assistant for the same employer since she was 16. One of the reasons why Lucy should be granted bail is that she resides at a specific address with her parents. This shows that Lucy has a permanent place to stay, and by granting her bail, the police can identify her address should they need to find. She also worked at the same place with the same employer since she was out of school at the age of 16. This proves that Lucy has a stable monetary income to care for her parents. Therefore Lucy would not leave her parents without an income by committing other offenses whilst on bail or even jeopardising her job. On the other hand, dealing with heroin is a presumption against bail. As heroin is a Class A type drug. Under Section 19 of Criminal Justice Act 2003, where an adult offender is either charged with possession or possession with intent to supply a Class A drug, there is a restriction on to the right for bail. Other than that Lucy should not be granted bail because she has been working in the same place for the past six year, she might have a big circle of contacts around her area of residence or work location, there is doubt in whether her colleagues could be supplying her with the drugs or are her clients. Another thing is that, Lucy has a stable income and she lives with her parents, she could decide to move houses or even try to start reselling the heroin as she has the money to purchase the drugs. * Barry, aged 36, has a number of previous convictions for shoplifting over the last five years. He is currently charged with stealing a jacket worth ? 60 from a shop in the High Street. Barry lives in a squat with his girlfriend. He is currently unemployed. On granting bail, the court will consider whether the defendant deserves to be granted bail. The factors of granting bail is/are, whether the nature and seriousness of the offense is entitled to a bail, whether the defendant’s previous records were granted bail, or/and whether the strength of the evidence against the defendant is enough to be considered for bail. Other than that, the court also set conditions to a grant of bail, while on bail, the defendant must reside at a particular known address by the police. Barry should not be given bail because the seriousness of the offense is not big. Barry stole a jacket worth 60 pounds, therefore the court should not grant him bail as he would not flee out of the country over a 60 pounds jacket or even try to jeopardise himself by not turning up to the hearings. Other than that, he has had a number of previous convictions for shoplifting over the last five years, this shows that never fails to turn up at every stage of hearing. .u3fe903f3ca08d4497b67fef880f8233d , .u3fe903f3ca08d4497b67fef880f8233d .postImageUrl , .u3fe903f3ca08d4497b67fef880f8233d .centered-text-area { min-height: 80px; position: relative; } .u3fe903f3ca08d4497b67fef880f8233d , .u3fe903f3ca08d4497b67fef880f8233d:hover , .u3fe903f3ca08d4497b67fef880f8233d:visited , .u3fe903f3ca08d4497b67fef880f8233d:active { border:0!important; } .u3fe903f3ca08d4497b67fef880f8233d .clearfix:after { content: ""; display: table; clear: both; } .u3fe903f3ca08d4497b67fef880f8233d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3fe903f3ca08d4497b67fef880f8233d:active , .u3fe903f3ca08d4497b67fef880f8233d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3fe903f3ca08d4497b67fef880f8233d .centered-text-area { width: 100%; position: relative ; } .u3fe903f3ca08d4497b67fef880f8233d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3fe903f3ca08d4497b67fef880f8233d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3fe903f3ca08d4497b67fef880f8233d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3fe903f3ca08d4497b67fef880f8233d:hover .ctaButton { background-color: #34495E!important; } .u3fe903f3ca08d4497b67fef880f8233d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3fe903f3ca08d4497b67fef880f8233d .u3fe903f3ca08d4497b67fef880f8233d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3fe903f3ca08d4497b67fef880f8233d:after { content: ""; display: block; clear: both; } READ: The Old Lady and the Cat EssayMoreover, Barry lives with his girlfriend, this proves that he has no place to stay or someone to look after him as he has no stable income to earn a living on his own, therefore he would not risk his life by not turning up for hearing dates. On the other hand, if Barry was to be released on bail, there is a high chance that he might commit similar offences whilst on bail, as he had a number of shoplifting in the past. Furthermore, he is living in a squat with his girlfriend, thus running away is easier for him. This is because the police does not know his exact or permanent address, therefore finding him would be hard for the police if he decides to run away. * Shirley, aged 31, is an accountant. She lives with her husband and four children in a detached house. She is accused of defrauding one of her clients out of several thousand pounds. One of the factors that are considered by the court before granting bail to defendants is the defendant’s ties with the community. Shirley is a mother of four and lives with her family in a detached house. She should be given bail because she is well settled down with her family and is occupied with her children. Therefore, she would not flee the country and leave her family behind. Other than that, she is an accountant, she should be given bail because she has the obligation to attend the hearings of the court so that her reputation among her clients does not go down. Moreover, she would not try to commit any other similar offenses as she might lose her clients if she does. On the other hand, fraud is a presumption against bail. As it affects the public, Shirley should not be given bail. Shirley and her family lives in a detached house, this proves that she has a high financial status. This means that, Shirley and her family can run away from her fraud accusations by fleeing the state or country. Other than that, as she is in a high financial state, she could interfere with the witnesses and bribe her way out her fraudulent accusations. 2. Assuming that the Magistrates did feel that bail could be granted to Lucy, Barry and Shirley, suggest suitable bail conditions for each of them If Lucy were to be granted bail, I think the suitable bail conditions that must be given to Lucy is that the Magistrates must impose a curfew on her so that she can prove where she is at certain times. Other than that, she must be told to maintain her job so that she would not have any other new contact with people outside of her working place. The Magistrate must also tell her to surrender her passport to make sure that she will not flee the country. On top of that, she must turn up at designated times at the police station to report her presence, so that the police is aware of her following her bail orders. Barry on the other hand, must have his girlfriend stand as a surety, and make sure that he will not commit further shoplifting or similar offences whilst on bail. He must also surrender his passport to make sure he does not flee the country. As for Shirley, the Magistrates must order her to surrender all of her documents concerning this particular client to her colleagues and not to intervene with their affairs. Likewise, she must also cut off any possible contact with this client so that she does not temper around with evidence or investigation. Besides that she must surrender her passport to make sure she does not flee the country, and must also have her husband stand as surety that she will not commit further similar offences whilst on bail. In addition she must continue to work at her firm and not change her working pattern.

Wednesday, April 15, 2020

Marketing Report free essay sample

Executive summary This marketing report for Whitcoulls calculates the businesses present situation by examining the threats, weaknesses, strengths and the macro environment. The analysis of these factors displayed that the opportunities Whitcoulls has would change the image, quality, and market the business currently has. With over 50 stores nationwide and 130 years experience, Whitcoulls has a firm understanding of their market and their competitors. With this knowledge Whitcoulls are able to create a range of products that suit the needs of their diverse target market, which therefore increases their market share in the book industry. A large percentage of Whitcoulls cliental are made up from the low to middle population scale. This is largely due to Whitcoulls efforts to ensure their products of high quality are affordable through sales. The main recommendation for the future of this business is to create a more positive media image, rebuild in Christchurch, expand its partnerships, and stock more NZ made merchandise. We will write a custom essay sample on Marketing Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The main affects that have taken their toll on Whitcoulls is the Christchurch earthquake, the recession, the business nearly facing liquidation and the ever changing trends consumers go through. Whitcoulls is known to be New Zealand’s most popular book and stationary retailer and had been for many years head of the book industry. Being a multi-product organization Whitcoulls offer a variety of stationary for the office and personal needs, such as; puzzles, DVD’s, learning and entertainment devices games and books, Children’s toys, board games, Blu-Ray’s, newspapers, magazines and an extensive range of books fit to meet all ages (Facebook, 2012). With 60 or so stores nationwide, although facing some harsh times in business Whitcoulls is still one of the leading competitors in the book market. Whitcoulls are also now offering their customers an online shopping option, the company has adapted to modern times with the addition of ‘eBooks’ to their site. ‘eBooks’ is essentially a online book, readers are able to buy and view the product online (Scherer, 2011) Whitcoulls also have a website in which enables customers to view the ‘top 100 staff picks’ or ‘50 best kids books’ (Whitcoulls, 2012) making it easy for customers to check out the updated favorites and buy these books online. Whitcoulls mission, as quoted from their Facebook page, is to â€Å"be the number one destination for all New Zealanders’ entertainment, work amp; learning needs† (Facebook, 2012). 4 Situational Analysis PESTE Economical Many economical factors have impacted on the book market but some of the most substantial effects were that of the 2008 global recession, with the 2008 unemployment rate rising to 4. 6% (Statistics NZ, 2008) many business including Whitcoulls found 2007-2009 a tough period and with consumers adjusting their spending habits to the recession the book industry was at a downfall. Other economical factors that impacted Whitcoulls was the food prices rising 7. 6% between 2007-2008 (Statistics NZ, 2008) this impact further reduced the consumers expenditure rate meaning customers began searching for alternatives such as renting books from the library or from friends and even buying them second-hand. In response to these impacts Whitcoulls offered numerous sales, buy one get one free sales and other alternatives such as customers being able to win prizes by shopping or even winning book vouchers. Socio-cultural An important socio-cultural trend to remember when analyzing the market for book stores is the 18 to 50’s age group this is because books such as â€Å"50 Shades of Grey† with a target audience of adult women that enjoyed the â€Å"Twilight† series but are after a more ‘intimate’ storyline (Massey, 2012), and â€Å"The Hunger Games† with its target audience of 18-34 year olds (Hinckely, 2012) are selling high and new books of similar content are being published and selling at the same successful rate. As a result, there will be an increase in demand for products aimed at the 18+ target market. Whitcoulls is a community based business and with the recent selling to the Normans they intend to return to being a New Zealand owned and operated store, while also reigniting the tradition of keeping Whitcoulls ‘in the family’ (Scherer, 2011). Whitcoulls is known for its participation in sponsorship and fundraising. For the past 5 years Whitcoulls fundraised for Plunket every Christmas (Plunket, 2012) and (following the 2011 earthquake in Christchurch) Whitcoulls began fundraising with The Red and opened the â€Å"Red Cross 2011 Canterbury Earthquake Appeal† setting up donation boxes in all stores nationwide (Facebook, 2012). 5 Technological With Whitcoulls’ main competitor Paper Plus (Scherer, 2011) taking to the web in order to entice customers Whitcoulls has also taken to the ‘World Wide Web’ in order to increase customer interest and profit. Having this online  option enables customers to search for books, view up and coming items, see the most popular books and even purchase items from their own home. Whitcoulls have also taken to Facebook with a current 4,705 ‘likes’ (Facebook, 2012) the aim of this page is to further advertise things such as current sales, up and coming books, hold discussions about books, allow customers to ask questions or lay c omplaints/compliments and also to inform customers of the latest Whitcoulls news. This social media allows Whitcoulls to communicate with their customers. In order to persuade customers to buy online Whitcoulls have begun to offer more online sales and competitions solely for their online customers. Environmental The largest environmental impact that has taken its toll on Whitcoulls is its consumers demanding Whitcoulls remains a New Zealand business and not once again sold to Australia. Consumers are showing an increasing interest in Whitcoulls being ‘revived’ by the Normans and are looking forward to Whitcoulls being restored to its original place and hoping to see it grow as a New Zealand business. The Normans being the new owners of the business are promising to keep it New Zealand based but with the growing number of consumers wanting New Zealand merchandise the Normans have also promised to continue dealerships with New Zealand businesses in order to keep consumers happy and to uphold the reputation of the business. Andrew Baker, who’s Palmerston North Company IQ Ideas, supplies puzzles for Whitcoulls believes that from his experience with the new owners that the decisions they’ve made are good and that in terms of what the new ownership means for New Zealand businesses ‘it’s all good news’ (Scherer, 2011) 6 Market Analysis Whitcoulls have a remarkably diverse market. Although certain items at Whitcoulls are aimed at a particular age group, they also have many items that can cater for the needs of many New Zealanders. It is for this reason that Whitcoulls is able to have a successful market. Whitcoulls recognize that there are certain ‘buying trends’ within the market like the current ’50 Shades of Grey’ and it is for this reason they stock these item in bulk, put them on displays and on their website make sure they are at the top of the page and in the ‘recommended’ section. Although books only count for 30% of Whitcoulls’ market revenue (Scherer, 2011) due to the demand for books such as this and their history as originally being a book and printing shop before merging with a top competitor stationary brand that they continue to focus largely on the book industry. In terms of buying patterns Whitcoulls have had some very inconsistent years, due to voluntary administration the consumer base fell dramatically leading Whitcoulls to near liquidation, but with the new owners it is beginning to be turned around and restored to its original state. Whitcoulls has a Psychographic segmentation strategy; it builds its business around the needs, interests, attitudes and lifestyles of individuals in order to help class them into small groups. Through this strategy Whitcoulls is able to meet the standards and needs of a remarkably diverse group and in doing so they are able to target a vast revenue of consumers. * 7 Competitor analysis Within Whitcoulls there are two significant competitors, Paper Plus and Take Note. The reason for this is because they are both successful New Zealand owned business and are able to take the financial risks needed to become the leader in the book market. With ‘Take Note’ having over 80 stores nationwide that are all locally owned and operated they have long been recognized as a trusted store by many New Zealanders and make up for a large part of the market (Take Note, 2012). While they are in fact owned by the ‘Paper Plus Group’ they are still a huge competition for Whitcoulls (Paper Plus Group, 2012). Take Note also have a partnership with AA meaning customers can collect ‘Smartfuel’ points from shopping with them (Take Note, 2012). This partnership is a huge advantage to the store due to the attraction of having a ‘2 in 1’ for consumers, meaning not only can they get their stationary and books from a leading New Zealand store but they can also collect Smartfuel points at the same time. Many Take Note stores also have a full NZ Post agency and some incorporate Lotto and Kiwi Bank services (Paper Plus Group, 2012). Paper Plus is the leading competitor for Whitcoulls, this is due to their partnerships, franchises and also because they also own Take Note. With Paper Plus turning over a remarkable $100 million a year it is clear this industry is overwhelmingly competitive (Paper Plus Group, 2012). With over 100 stores between Kaitaia and Invercargill Paper Plus has gained a strong presence in cities and local areas (Paper Plus Group, 2012). With Paper Plus also having a partnership with ‘Fly Buys’ customers can not only earn ‘Fly Buys’ points when they shop but they can also earn ‘Fly Buys airpoints’ this partnership has existed for over 10 years and has resulted in over 26 points being issued from Paper Plus stores (Paper Plus, 2012) not only do they have this partnership but in many Paper plus stores private mailbox’s are available and post shops and services are offered. While these stores have a huge chunk of the profit within the market Whitcoulls still holds a large place within this market and with its new owners is going to continue to grow in profit and recognition. 8 Competitors Strengths/weaknesses grid Paper plus Strengths| Paper plus Weaknesses| Take Note strengths| Take Note Weaknesses| Partnership with Fly Buys| Lacks in the ‘eBooks’ department| Partnership with AA| Not recognized a ‘book shop’| Built in postal shops| Not recognized for the sale of books| Owned by Paper Plus| Poor advertisement| Offer private mail box’s| Poor advertisement| Incorporated Kiwi Bank | No sale of eBooks available| Locally known| Reasonably expensive| Incorporated Postal Shops| Lack of stores in bigger cities like Wellington| Stores in both provincial and city areas| Not as much range in stock as Whitcoulls| Very cheap stock of great value| Still reasonably new to the market| 9 Macro Environmental Analysis The Macro Environment has had its toll on Whitcoulls with the effects of the Christchurch Earthquakes three Whitcoulls stores were extremely damaged and therefore not included in the sale to the Normans (Scott, 2011). Due to this these three stores are not set to cl ose (Scott, 2011). This uncontrollable natural factor has had its impact on Whitcoulls big time, with the departure of these Christchurch stores many consumers within Christchurch are upset due to the long relationship and history Whitcoulls has had with Christchurch since it first opened there on Cashel Street as Whitcomb and Tombs (Whitcoulls, 2012). Technological changes have also had an uncontrollable impact on Whitcoulls with the Normans pointing out Whitcoulls lack in technology, and the computer system was installed in 1999 (Scherer, 2011) due to this the technological processes have been diminished and not up to standard. With competitors taking to partnerships and higher technology and high standard websites Whitcoulls has had an uncontrollable loss in the market. With the economy facing numerous recessions Whitcoulls has been effected by consumers becoming ‘penny savvy’ and not being as likely to ‘splash out’ on new books or stationary and are instead choosing cheaper options such as renting books from libraries or turning to the ‘Warehouse Stationary’ for cheaper stationary and office needs. The media environment for the business plan has been remarkably positive since the turn over of the company to the Normans and many articles are positive about the change in ownership and the Normans’ future business plans. 10 TOWS Analysis Threats Whitcoulls have a huge range of potential threats, which have the possibility to cause extensive harm to the success of the business. One of Whitcoulls’ more obvious threats is the strengths of the current competitors present in the book market. Because of this Whitcoulls must continue to find new ways to compete with these firms in order to maintain their competitive advantage, for example Whitcoulls taking up the eBooks partnership has increased the amount of online shopping and internet purchases for the company. Further threats include the current economic situation and the financial problems Whitcoulls currently have. The global economic crisis of 2008 caused incomes to drop considerably, which caused a plunge in consumers’ disposable income. This resulted in consumers being less likely to purchase expensive new stationary or a brand new book collection. Consumers are instead choosing to save their money by changing to more affordable options like; Trade Me, The Warehouse and The Warehouse Stationary and more consumers are turning to second hand stores and markets for new books. To cancel out these threats, Whitcoulls has begun to introduce more ‘relevant’ stock and less ‘nic naks’ in an attempt to clear clutter and provide customers with a wider range of books and stationary rather than useless items (Scherer, 2011). Opportunities Because Whitcoulls is now in the hands of the Normans, the opportunities for the growth of the business are endless. With more and more consumers supporting the new owners the Normans are already building an even steadier clientele.

Thursday, March 12, 2020

How Long Should a Blog Post Be to Get the Most Traffic and Shares

How Long Should a Blog Post Be to Get the Most Traffic and Shares â€Å"How long should my blog post be?† We hear this question a lot. There’s a ton of advice out there that says everything from 275 to 2,500 words. That’s †¦ not a very helpful range. So, we did some research to definitively determine the answer. The following studies will show you what length of content gives you the best chance of ranking on Google. Plus, we’ve included some raw data we compiled from our own top-performing blog posts (and will show you how to analyze your own top content to determine your own best blog post length). Optimize Your Blog Content With This Template Bundle Dont just guess at the best blog content length. Know the best length for every post on your blog. Snag this template bundle, and youll get: A Blog Post Template to help you write posts that are the optimal length for the best results. A Blog Post Length Analysis Template to record your own data and draw your own conclusions (just like we did at ). ’s 2018 Blog Content Length Research Report. This report breaks down different trends that we have spotted in our content that may influence how you create your own. All that for free? Get em now, and then lets continue.How Long Should a Blog Post Be to Get the Most Traffic and Shares?About The 12 Blog Post Length Studies ... So, where did we get all our information from, anyway? The answer is these twelve studies (plus our own research): For Blog Posts in 2017, What’s the Best Length for SEO from Snap Agency. How Long Should a Blog Post Be from Yoast. Blogging Statistics and Trends: The 2017 Survey of 1000+ Bloggers from Orbit Media. How Long Should Your Blog Post Be? A Writer’s Guide from The Write Practices. How Long Should My Blog Post Be from Forbes. 4 Statistics Every Blogger Should Know About Content Word Count from Copy Press. 2017 State of the Blogging Industry from Convert Kit. Compiled research from Clariant Creative. The Perfect Blog Post Length and Publishing Frequency is B?!!$#à ·x from MOZ. ProBlogger FAQ: How Long Should Posts Be from Problogger. The Optimal Length for Every Social Media Update and More from Buffer. The Character Count Guide for Blog Posts, Videos, Tweets More from Hubspot. Want to know how long blog posts should be? Check out these 12 studies.Check out this infographic for more statistics from the studies: DID YOU KNOW: 's WordPress and social media integrations make it easy to plan, publish, and promote every blog post on one marketing calendar. What Our Data Demonstrates We gathered data on our top blog posts that have gained the most traffic and the most social shares. Here’s what we found. Our Top Traffic Data After analyzing our posts, the following data was found from our top ten highest-traffic posts: What can we draw from the data we found? Every post that ranked on the first page of Google was over 2,000 words. Comprehensive content (which usually needs to be long) ranks well because it helps search engines offer users a complete answer to the query. If the reader doesn't need to bounce back to the search engine to read another post, then the search engine has succeeded. So, help Google, help you. However, just because a post is long, it doesn’t mean it will rank well. The content you write must give your audience what they’re looking for as well as contain relevant keywords and LSI terms. The results we saw prove a lot of what the above studies say is true. If you want your blog content to rank on Google, our data supports the theory that blog posts over 2,000 words tend to outperform shorter content in organic search. Why? The added length also gives you a chance to include the detail you need. This provides more usefulness for the reader which encourages them to stay and read longer.  It also helps ensure that your readers don’t have to bounce back and read multiple posts to gather the information they need. The less readers pogo back to Google, the more likely you'll be rewarded with higher rankings. Our Top Shared Posts After gathering our data on our most shared blog posts, here’s what we found: Interesting data from 's top-shared blog posts ...What conclusions were we able to draw from this data? A specific length doesn’t necessarily mean more social shares.  Take a look at our 5th most shared blog post. It’s only 299 words long. This shows that even though our post was really short (especially by our standards) the topic was popular enough and gave enough information to catch the attention of our audience. The interest of your audience in the topics that you write about may have more of influence on social shares. For example, if you write a 2,000 word post on your love of brussel sprouts that may not go over as well as your 1,000 word post on how to make the best chocolate chip cookies ever. For , Pinterest plays a vital role in the shares our content gets.  Try including an image or two that can be published on the site when you write your next post. Regarding what the previous studies mentioned, we found that while writing at least 1,600 words helped, it didn’t mean that longer posts would necessarily garner more shares. Rather, content that gets shared, is content that's interesting and high-quality (whether it's long or short). Recommended Reading: How to Build the Best Social Media Promotion Schedule For Your Content How To Study Your Own Blog Post Data One way to help determine how long your blog posts should be is to look at and analyze the data from content you have already posted. Remember, your audience will help indicate what kinds of content they want to see. Here are some places to gather your data from. Get Traffic Data From Google Analytics In Google Analytics, you can track the organic and overall traffic from your blog posts by going to Behavior: Site Content: All Pages: Record your traffic for each post in your report template: Track Your Rankings Another critical part of your report is tracking how your content is ranking in Google search engines. There are tons  of tools out there that help you do this (and more). Here are a few: Moz: One of the most popular all-in-one SEO software platforms out there. Ahrefs: This is another popular SEO tool that packs tons of features. SERPs.com: While SERPs offers a robust premium platform, their free rank checker is worth using in a pinch (or on a budget). Another powerful free tool is Google Search Console. While there's a lot you can do with Search Console, not everyone is aware it can pull in ranking data. Watch this video to learn how: Then record the ranking of your posts after thirty days in your report template. Recommended Reading: When is the Best Time to Publish a Blog Post? Check How Often Your Content Is Shared On Social Media The last part of your report is checking the number of social media shares for after the first 30 days that your content has been published. Typically, you would need to go to each social network and check the number of shares on each post you published. Another way to do this is to use ’s Top Content Report. It automatically reports how many shares your content receives.Once you gathered your data, record it in your report (included in this post). As you continue to track your data look for specific trends. Does the word count of your content affect how often your posts are shared? Is your audience clamoring for long-form content posts or do they prefer shorter posts? Use that data to help fuel your blog content creation strategy. DID YOU KNOW: You can discover your most-shared blog posts easily using Top Content Reports in . See how they work here. How Long Should Each Part Of Your Blog Post Be? So far you’ve covered the opinions of 20 different studies, and you’ve seen a brief overview of what the data here at is telling us about the best length of your blog post. But maybe you have a few more questions. After all, a blog post is more than just a few paragraphs of body copy. What are some other components of your blog post that you should keep length in mind for? Here's how long every piece of the perfect #blog post should be:How Long Should Your Headlines Be? Your headline is one of the most important parts of your blog post. It’s what hooks your reader in, and if you don’t grab their attention from the get-go, you’ll lose them before you even begin. So where does the length of your headline come into play? Our research shows that headlines should be about 55 characters  to get the most click-throughs. To test your headlines before you publish your blog posts, use our  Headline Analyzer: How Long Should Your Sub-Headers Be? What’s a sub-header you ask? A sub-header is an H2 or H3 header tag in HTML that breaks up specific sections of each post. An H3 sub-head should be the sub-point of an H2 tag (and an H4 a sub-point of an H3, and so forth). Here at , we stick to H2 and H3-level headers. This helps maintain a clean and crisp appearance. So how long should a standard sub-header be? At we shoot for between eight to 10 words. It gives our readers enough to see there is a break in the section of the post without becoming overly wordy. Source: https://www.copyblogger.com/how-to-write-exquisite-subheads Keep sub-heads between 8 and 10 words long. Learn why (and get more content length tips) here:How Long Should Your Paragraphs Be? For web content writers a short paragraph is another crucial component of keeping your readers engaged with your content. So what’s the best length of a paragraph of text in your blog post? A maximum of three sentences. Why? Because it helps break down huge chunks of text which once again helps the reader consume your content and find the information they’re looking for. If you’re looking for some more insight into web content writing, read this post from Search Engine Journal. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now How Long Should Your Sentences Be? Just like short paragraphs, concise and readable sentences are important for your blog posts. Just like short paragraphs keep your blog post easy to read, so do short sentences. So how short should your sentences be? For easiest readability on the web, the answer is 25 words. Really long sentence have an overly abundant amount of words make it difficult to skim your content, and it becomes really easy to lose your train of thought. ^^See what I mean. Shorter sentences much easier to read. Keep sentences under 25 words for easy readability on the web.How Long Should Your Meta Descriptions Be? What is a meta description? A meta description is the short amount of text that appears below your web page in a Google search. It tells readers at a glance what kind of information is in your post. They look like this: Meta descriptions should be written around 156 characters or less. However, keep in mind that Google recently issued an update, and may display over 230 characters in some (but not all) cases. Summary: Here's How Long Everything in Your Blog Post Should Be We've thrown a lot of data and numbers at you. Feel like your head is spinning? Use this quick cheat sheet: Blog Post Content: 2,500 Words. Title Tag: 70 Characters. Meta Description: 156 Characters. Headlines: 55 Characters (or Six to Seven Words) Sub-Heads: Eight to 10 Words (Or Less) Sentences: 25 Words or Less. Paragraphs: Three Sentences or Less. There you have it! Now Go Write Great Blog Posts To sum up the studies from this post: Long form content is powerful if you want it to rank in Google. However, if your team is looking more for social shares or comments, shorter posts may be the better option for you. No matter what you decide, you need to look at your own data to see what your audience wants. Once you’re ready to start writing, create, edit and publish your blog posts with . Start a trial  or request a demo  today. How Long Should a Blog Post Be to Get the Most Traffic and Shares â€Å"How long should my blog post be?† We hear this question a lot. There’s a ton of advice out there that says everything from 275 to 2,500 words. That’s †¦ not a very helpful range. So, we did some research to definitively determine the answer. The following studies will show you what length of content gives you the best chance of ranking on Google. Plus, we’ve included some raw data we compiled from our own top-performing blog posts (and will show you how to analyze your own top content to determine your own best blog post length). Optimize Your Blog Content With This Template Bundle Dont just guess at the best blog content length. Know the best length for every post on your blog. Snag this template bundle, and youll get: A Blog Post Template to help you write posts that are the optimal length for the best results. A Blog Post Length Analysis Template to record your own data and draw your own conclusions (just like we did at ). ’s 2018 Blog Content Length Research Report. This report breaks down different trends that we have spotted in our content that may influence how you create your own. All that for free? Get em now, and then lets continue.How Long Should a Blog Post Be to Get the Most Traffic and Shares?About The 12 Blog Post Length Studies ... So, where did we get all our information from, anyway? The answer is these twelve studies (plus our own research): For Blog Posts in 2017, What’s the Best Length for SEO from Snap Agency. How Long Should a Blog Post Be from Yoast. Blogging Statistics and Trends: The 2017 Survey of 1000+ Bloggers from Orbit Media. How Long Should Your Blog Post Be? A Writer’s Guide from The Write Practices. How Long Should My Blog Post Be from Forbes. 4 Statistics Every Blogger Should Know About Content Word Count from Copy Press. 2017 State of the Blogging Industry from Convert Kit. Compiled research from Clariant Creative. The Perfect Blog Post Length and Publishing Frequency is B?!!$#à ·x from MOZ. ProBlogger FAQ: How Long Should Posts Be from Problogger. The Optimal Length for Every Social Media Update and More from Buffer. The Character Count Guide for Blog Posts, Videos, Tweets More from Hubspot. Want to know how long blog posts should be? Check out these 12 studies.Check out this infographic for more statistics from the studies: DID YOU KNOW: 's WordPress and social media integrations make it easy to plan, publish, and promote every blog post on one marketing calendar. What Our Data Demonstrates We gathered data on our top blog posts that have gained the most traffic and the most social shares. Here’s what we found. Our Top Traffic Data After analyzing our posts, the following data was found from our top ten highest-traffic posts: What can we draw from the data we found? Every post that ranked on the first page of Google was over 2,000 words. Comprehensive content (which usually needs to be long) ranks well because it helps search engines offer users a complete answer to the query. If the reader doesn't need to bounce back to the search engine to read another post, then the search engine has succeeded. So, help Google, help you. However, just because a post is long, it doesn’t mean it will rank well. The content you write must give your audience what they’re looking for as well as contain relevant keywords and LSI terms. The results we saw prove a lot of what the above studies say is true. If you want your blog content to rank on Google, our data supports the theory that blog posts over 2,000 words tend to outperform shorter content in organic search. Why? The added length also gives you a chance to include the detail you need. This provides more usefulness for the reader which encourages them to stay and read longer.  It also helps ensure that your readers don’t have to bounce back and read multiple posts to gather the information they need. The less readers pogo back to Google, the more likely you'll be rewarded with higher rankings. Our Top Shared Posts After gathering our data on our most shared blog posts, here’s what we found: Interesting data from 's top-shared blog posts ...What conclusions were we able to draw from this data? A specific length doesn’t necessarily mean more social shares.  Take a look at our 5th most shared blog post. It’s only 299 words long. This shows that even though our post was really short (especially by our standards) the topic was popular enough and gave enough information to catch the attention of our audience. The interest of your audience in the topics that you write about may have more of influence on social shares. For example, if you write a 2,000 word post on your love of brussel sprouts that may not go over as well as your 1,000 word post on how to make the best chocolate chip cookies ever. For , Pinterest plays a vital role in the shares our content gets.  Try including an image or two that can be published on the site when you write your next post. Regarding what the previous studies mentioned, we found that while writing at least 1,600 words helped, it didn’t mean that longer posts would necessarily garner more shares. Rather, content that gets shared, is content that's interesting and high-quality (whether it's long or short). Recommended Reading: How to Build the Best Social Media Promotion Schedule For Your Content How To Study Your Own Blog Post Data One way to help determine how long your blog posts should be is to look at and analyze the data from content you have already posted. Remember, your audience will help indicate what kinds of content they want to see. Here are some places to gather your data from. Get Traffic Data From Google Analytics In Google Analytics, you can track the organic and overall traffic from your blog posts by going to Behavior: Site Content: All Pages: Record your traffic for each post in your report template: Track Your Rankings Another critical part of your report is tracking how your content is ranking in Google search engines. There are tons  of tools out there that help you do this (and more). Here are a few: Moz: One of the most popular all-in-one SEO software platforms out there. Ahrefs: This is another popular SEO tool that packs tons of features. SERPs.com: While SERPs offers a robust premium platform, their free rank checker is worth using in a pinch (or on a budget). Another powerful free tool is Google Search Console. While there's a lot you can do with Search Console, not everyone is aware it can pull in ranking data. Watch this video to learn how: Then record the ranking of your posts after thirty days in your report template. Recommended Reading: When is the Best Time to Publish a Blog Post? Check How Often Your Content Is Shared On Social Media The last part of your report is checking the number of social media shares for after the first 30 days that your content has been published. Typically, you would need to go to each social network and check the number of shares on each post you published. Another way to do this is to use ’s Top Content Report. It automatically reports how many shares your content receives.Once you gathered your data, record it in your report (included in this post). As you continue to track your data look for specific trends. Does the word count of your content affect how often your posts are shared? Is your audience clamoring for long-form content posts or do they prefer shorter posts? Use that data to help fuel your blog content creation strategy. DID YOU KNOW: You can discover your most-shared blog posts easily using Top Content Reports in . See how they work here. How Long Should Each Part Of Your Blog Post Be? So far you’ve covered the opinions of 20 different studies, and you’ve seen a brief overview of what the data here at is telling us about the best length of your blog post. But maybe you have a few more questions. After all, a blog post is more than just a few paragraphs of body copy. What are some other components of your blog post that you should keep length in mind for? Here's how long every piece of the perfect #blog post should be:How Long Should Your Headlines Be? Your headline is one of the most important parts of your blog post. It’s what hooks your reader in, and if you don’t grab their attention from the get-go, you’ll lose them before you even begin. So where does the length of your headline come into play? Our research shows that headlines should be about 55 characters  to get the most click-throughs. To test your headlines before you publish your blog posts, use our  Headline Analyzer: How Long Should Your Sub-Headers Be? What’s a sub-header you ask? A sub-header is an H2 or H3 header tag in HTML that breaks up specific sections of each post. An H3 sub-head should be the sub-point of an H2 tag (and an H4 a sub-point of an H3, and so forth). Here at , we stick to H2 and H3-level headers. This helps maintain a clean and crisp appearance. So how long should a standard sub-header be? At we shoot for between eight to 10 words. It gives our readers enough to see there is a break in the section of the post without becoming overly wordy. Source: https://www.copyblogger.com/how-to-write-exquisite-subheads Keep sub-heads between 8 and 10 words long. Learn why (and get more content length tips) here:How Long Should Your Paragraphs Be? For web content writers a short paragraph is another crucial component of keeping your readers engaged with your content. So what’s the best length of a paragraph of text in your blog post? A maximum of three sentences. Why? Because it helps break down huge chunks of text which once again helps the reader consume your content and find the information they’re looking for. If you’re looking for some more insight into web content writing, read this post from Search Engine Journal. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now How Long Should Your Sentences Be? Just like short paragraphs, concise and readable sentences are important for your blog posts. Just like short paragraphs keep your blog post easy to read, so do short sentences. So how short should your sentences be? For easiest readability on the web, the answer is 25 words. Really long sentence have an overly abundant amount of words make it difficult to skim your content, and it becomes really easy to lose your train of thought. ^^See what I mean. Shorter sentences much easier to read. Keep sentences under 25 words for easy readability on the web.How Long Should Your Meta Descriptions Be? What is a meta description? A meta description is the short amount of text that appears below your web page in a Google search. It tells readers at a glance what kind of information is in your post. They look like this: Meta descriptions should be written around 156 characters or less. However, keep in mind that Google recently issued an update, and may display over 230 characters in some (but not all) cases. Summary: Here's How Long Everything in Your Blog Post Should Be We've thrown a lot of data and numbers at you. Feel like your head is spinning? Use this quick cheat sheet: Blog Post Content: 2,500 Words. Title Tag: 70 Characters. Meta Description: 156 Characters. Headlines: 55 Characters (or Six to Seven Words) Sub-Heads: Eight to 10 Words (Or Less) Sentences: 25 Words or Less. Paragraphs: Three Sentences or Less. There you have it! Now Go Write Great Blog Posts To sum up the studies from this post: Long form content is powerful if you want it to rank in Google. However, if your team is looking more for social shares or comments, shorter posts may be the better option for you. No matter what you decide, you need to look at your own data to see what your audience wants. Once you’re ready to start writing, create, edit and publish your blog posts with . Start a trial  or request a demo  today.